On this episode of Embracing Erosion, Devon sits down with Chris Gaebler — a seasoned Chief Marketing Officer whose career spans leadership roles at Netscout, Kaspersky, Guardicore, Sonrai Security, and Protegrity.
Fluvio continued to expand its position in 2025 as the go-to partner for mid-market and enterprise technology firms looking to tackle critical go-to-market (GTM) challenges. Supported by continued expansion in mid-market and enterprise Consulting and growth in Recruiting & Talent Development services, we grew revenue for the sixth consecutive year and continued to accelerate year-over-year growth (from 7.6% in 2024 to 25.6% in 2025) reaching $2.9M in revenue.
Product marketers don’t evaluate “company culture” as perks or values—they evaluate it as an operating model that determines autonomy, influence, speed, and success. This article outlines 10 clear culture spectrums hiring managers can use to honestly explain how their company actually works, helping PMMs assess fit and reducing misaligned hires.
Modern go-to-market segmentation is breaking away from outdated firmographic labels like SMB, mid-market, and enterprise as AI and automation decouple scale from headcount. This article explains why GTM leaders should shift to operating-model segmentation using technographics, behavioral intent, and growth signals to build dynamic, high-accuracy ICPs that improve sales efficiency, marketing relevance, and product alignment.
B2B buyers are increasingly starting their vendor research inside AI tools like Claude, ChatGPT and Perplexity — and how your company gets described in those answers is largely outside your control. That's the AEO challenge: unlike SEO, AI discoverability is a positioning problem, not a technical one. This piece covers how AI tools form their opinions about your company, how to audit where you stand, and what to fix.
Most companies have product marketing happening. Fewer have a repeatable system behind it. This case study covers how WP Engine partnered with Fluvio to build the commercialization model and GTM infrastructure needed to support scalable product launches — and how investing in team capability made the difference between a framework that gets adopted and one that sits in a deck.
Sentiment analysis is one of the most underused tools in product marketing. Most teams treat it as a brand monitoring exercise. The stronger use is as a strategic input — one that shapes positioning, informs GTM strategy, and closes the gap between how your company sees itself and how the market actually builds belief. This piece covers why it matters, how to run it, and what to do with what you find.
Product marketing is often expected to drive revenue, yet its impact is hard to measure. This research reveals the real issue isn’t attribution—it’s alignment. When PMM is brought in too late, it’s limited to execution instead of shaping the strategic decisions that drive growth. High-performing organizations involve PMM earlier, turning it into a core commercialization engine that connects market insight, product strategy, and revenue outcomes.
Fluvio continued to expand its position in 2025 as the go-to partner for mid-market and enterprise technology firms looking to tackle critical go-to-market (GTM) challenges. Supported by continued expansion in mid-market and enterprise Consulting and growth in Recruiting & Talent Development services, we grew revenue for the sixth consecutive year and continued to accelerate year-over-year growth (from 7.6% in 2024 to 25.6% in 2025) reaching $2.9M in revenue.
Product marketers don’t evaluate “company culture” as perks or values—they evaluate it as an operating model that determines autonomy, influence, speed, and success. This article outlines 10 clear culture spectrums hiring managers can use to honestly explain how their company actually works, helping PMMs assess fit and reducing misaligned hires.
Modern go-to-market segmentation is breaking away from outdated firmographic labels like SMB, mid-market, and enterprise as AI and automation decouple scale from headcount. This article explains why GTM leaders should shift to operating-model segmentation using technographics, behavioral intent, and growth signals to build dynamic, high-accuracy ICPs that improve sales efficiency, marketing relevance, and product alignment.
Facilitation is emerging as a critical superpower for modern product marketers, evolving from fast, informal startup alignment to complex enterprise-level orchestration. The piece highlights super and stealth facilitation, outlines the skills required at each growth stage, and shows how PMMs can drive alignment, influence decisions, and navigate cross-functional dynamics with confidence.
Across most teams today, AI use is ad hoc. Everyone has their own “prompt stash” saved in a notes app or Notion doc. Some of those prompts work brilliantly; others don’t. The result? Inconsistent messaging quality, variable efficiency, and missed opportunities to learn from one another.
It’s time for product marketing leaders to bring structure to that experimentation—by standardizing how AI supports GTM work and by upskilling teams on how to think and prompt like strategists.
The role of product marketing runs the constant risk of being seen as tactical. The function may be equated to doing messaging, or managing the product launch process, or even doing content marketing. However, many organizations have elevated the role of product marketing to be much more strategic. It’s no longer (only) about building a new webpage, battlecard or one-pager; it’s about how to drive business growth. This is where product marketing aligns with and becomes one with business strategy.
