As the global leader in product marketing consulting, Fluvio is the firm that high-growth companies turn to with their most critical, strategic go-to-market challenges. We offer a suite of products and services to help software and technology businesses scale more effectively and efficiently throughout each stage of their lifecycle.
The team
Fluvio has built an elite team of consultants with wide-ranging B2B and B2C SaaS experience at companies such as Amazon, Etsy, Deloitte, Cox Automotive, nCino, Grant Thornton, and ZoomInfo, and was recognized as a finalist for the 2023 Product Marketing Team of the Year award from the Product Marketing Alliance.
With niche experience operating within startups, global enterprises, and everything in between, we replicate proven product marketing techniques that excel in fast-paced, high-growth environments.
Devon O’Rourke, Founder
Devon has over a decade’s worth of experience working alongside growth, integrated marketing, product, research, design, sales, PR, and engineering teams to install sustainable GTM processes and successfully bring new features and products to market. As the Managing Partner, Devon owns the business strategy and leads growth and execution for the firm, including managing Fluvio Ventures’ investment strategy.
He has held media strategy and product marketing roles at companies such as The New York Times, Getty Images, Publicis, ESPN, Tremor Video, Etsy, and Amazon, in addition to being an Advisory Board Member, Ambassador, Mentor, & Speaker for the Product Marketing Alliance. Devon was named one of the top 10 product marketing consultants of 2024.
Shari Diamond, Principal
Shari has over 16 years leading strategic marketing initiatives to drive revenue and ROI. At Fluvio, she has led consulting engagements for B2B and B2C companies across a variety of industries including adtech, fintech, health tech, martech, analytics, logistics, and even fish farming technology.
Before joining Fluvio, she led the product marketing team at Cox Automotive and was instrumental in launching their first dealer-to-dealer listing app. She has previously held marketing leadership roles at companies such as Coca-Cola, Newell Brands, Time Inc., and Rent the Runway.
Shari is an Expert in Residence, Speaker, and Ambassador with the Product Marketing Alliance, and was recently named one of the top 10 product marketing consultants of 2024. She also serves as a GLG Council Member, and has been a featured speaker at various product marketing conferences and events.
Tom Crist, Principal
With more than 15 years of product marketing experience, Tom is dedicated to helping Fluvio’s clients accelerate their PMM functions. His team has led dozens of diverse consulting engagements across adtech, security, vertical market SaaS, and many more. Leveraging a customer-centric focus, he has guided product marketing teams in designing effective organizations and implementing core programs including launch methodology, messaging and positioning, enablement, and competitive intelligence.
Tom joined Fluvio after spending nearly a decade directing SaaS PMM teams for enterprise automation, registration, health and fitness, digital publishing, and payments. Tom holds a marketing degree from the University of Texas at Austin McCombs School of Business and is a GLG Council Member.
Daniel Thai, Senior Consultant
Daniel brings a decade of PMM experience, having partnered with startup, mid-size, and enterprise organizations. He has helped B2B SaaS clients in a variety of industries — such as adtech, fintech, martech, foodservice, energy, and automotive — optimize and accelerate their GTM strategies. He prides himself on working closely with clients to identify opportunities, improve GTM processes, and align them to organizational goals.
He adopts a process-focused approach to foundational areas such as strategic positioning and messaging, market research, competitive analysis, and persona development to deliver solutions tailored to support cross-functional needs. Daniel obtained his undergraduate degree from Michigan State and his M.S. in marketing from the University of Texas-Dallas.
John Emmitt, Consultant
John has more than 12 years of B2B technology product marketing experience targeting large enterprises, small and midsize businesses. At Fluvio, he has provided expertise in positioning, messaging, persona research, ideal customer profiles, pricing and packaging, product launch planning, and more. John has worked with a wide variety of tech companies across segments such as martech, customer success, EV charging and fintech.
Prior to joining Fluvio, John was Director of Product Marketing at Kaseya, an IT management software / SaaS vendor. John holds MSCS and BSEE degrees from Stevens Institute of Technology and Lehigh University, respectively.
Lyle Burns, Consultant
Lyle brings nearly a decade of experience as a strategy consultant and product marketer in the B2B technology space, working with enterprises, small and midsize businesses, and startups. At Fluvio, he has provided his expertise to help clients conduct market research, develop Ideal customer profiles and personas, build messaging frameworks, implement GTM processes, drive product launches, uplevel PMM teams, and more.
Prior to joining Fluvio Lyle was a strategy consultant at Grant Thornton and a Principal Product Marketing Manager at nCino. Lyle holds a BA from The University of Virginia and is Product Marketing Leadership certified via the Product Marketing Alliance. He also is Product Marketing and Product Management certified via the Pragmatic Marketing Institute, and has completed IDEO’s Insight for Innovation course.
Nick Moore, consultant
Nick has nearly 15 years of experience across nonprofit management, management consulting and early-stage startups, specifically B2B SaaS. He is a full-stack product marketer who has established the product marketing function at companies including Qualia, Snapdocs, YuLife and Way.
Nick holds MBA and BA degrees from The University of Texas at Austin, and is Product Marketing CORE Certified via the Product Marketing Alliance.
Megan Liken
Megan brings nearly a decade of product marketing expertise, having partnered with a diverse range of B2B and B2C companies across various industries including fintech, workplace productivity, web hosting, cybersecurity, and more. She has experience in driving complex software releases, launching products in new markets, designing partnership programs, facilitating large customer research projects and assisting companies in refining their core messaging and positioning.
Prior to joining Fluvio Megan was a PMM consultant at Olivine and established the product marketing function at cPanel. Megan holds a BS degree from the University of Nebraska at Omaha and certifications in Product Marketing, UX Research, and Web Development.
OUR MISSION
Our mission is to help software and technology businesses find sustainable growth. We are a consulting firm built for the realities of the modern technology business, in which speed and execution are non-negotiable. With niche product marketing expertise, Fluvio will deliver growth and widen revenue streams without the exorbitant costs of a traditional management consulting firm.
Our Principles
Speed Matters
Speed beats perfection. Move fast, deliver, and adjust.
Accountability Drives Progress
Mistakes and problems can be managed to produce progress. Embrace responsibility and be an owner.
Positivity Rules
Perception leads to reality. Understand there is no ceiling. Positivity drives change and invigorates; negativity slows momentum.
Determination Is the Difference
Determination and perseverance are prerequisites to success; never underestimate their impact.
Our Commitment to Inclusion & Diversity
At Fluvio, inclusivity and diversity are fundamental to our mission. We believe that a work culture that is open, transparent, and all-embracing allows individuals and teams to work together more effectively, consequently making us more resilient and competitive. This belief is not limited to corporate placards and backend policy but exists within the everyday modeling and practice of the behaviors and mindsets exhibited by our leaders and employees. We strive each day to foster a culture where everyone feels safe contributing and bringing their real selves to work.
Our Founding Story
Fluvial
(/ˈflo͞ovēəl/)
1: erosion or motion of sediment produced by the action of a stream
2: of, relating to, or living in a stream or river
Embrace erosion, widen your stream
Our Story
The concept for Fluvio began in 2019 when then Amazon product marketer, Devon O’Rourke, began interviewing candidates for his team. He was surprised to find a limited talent pool for seasoned product marketers. Finding the right candidate could take as long as a year. If it was challenging for Amazon to find experienced product marketers, how were smaller companies faring? It was hard to imagine just how difficult it must have been for the many small and mid-sized tech companies to find, hire, and retain quality product marketers. After months of mentoring a number of these companies and their founders, Devon confirmed that many of them were failing to build out their product marketing practice and were desperately searching for faster, more efficient alternatives to hiring full-time employees or working with traditional consultancies that lacked the niche expertise they needed. Devon recognized there was a solution; companies could successfully acquire experienced, niche product marketing talent on a contract basis to help with strategic and execution-based projects. Fluvio was born.
Interested in Joining Fluvio?