2025 Fluvio Company Annual Report, Reflection & Lookahead
WRITTEN BY DEVON O’ROURKE, FOUNDER & MANAGING PARTNER
Fluvio continued to expand its position in 2025 as the go-to partner for mid-market and enterprise technology firms looking to tackle critical go-to-market (GTM) challenges. Supported by continued expansion in mid-market and enterprise Consulting and growth in Recruiting & Talent Development services, we grew revenue for the sixth consecutive year and continued to accelerate year-over-year growth (from 7.6% in 2024 to 25.6% in 2025) reaching $2.9M in revenue.
At Fluvio, we are committed to transparency. While we are a private company, we believe that openly sharing our performance and insights fosters accountability and supports those invested in our future — clients, partners, and the broader product marketing ecosystem.
Key Metrics
1 Includes Recruiting & Talent Development, GTM Assessments, and Partnership Revenue
2 Measured via surveys during client offboarding, NPS benchmarks - 100th percentile across all industries
Highlights
Fluvio experienced continued acceleration in topline revenue growth in 2025, including three of the best four quarters in our firm’s history. We remained focused on the core of our business — Consulting — which grew 24.5% year-over-year through strong mid-market and enterprise expansion. We increasingly partnered with larger, more mature companies to support board- and executive-level GTM initiatives, requiring deeper engagement and increased resourcing investment, reflected in a 32.5% increase in average monthly revenue per client. Exceptional client satisfaction remained a defining strength; we were named a finalist for Product Marketing Team of the Year for the third consecutive year and achieved a Client Net Promoter Score (NPS) of +75, placing us in the 100th percentile across industry benchmarks. These strengths drove extensions, referrals, and sustained pipeline momentum, ultimately contributing to 25.6% year-over-year revenue growth to approximately $2.9M.
In parallel, we invested in quantifying the outcomes of our work. In 2025, we partnered with UserEvidence to conduct an independent ROI study across a representative sample of Fluvio clients. The findings reinforced what we consistently hear anecdotally; Fluvio engagements translate into measurable business impact. 100% of participating clients reported positive ROI within 12 months, with an average payback period of 4.75 months. Clients cited a 34.3% increase in product marketing team output and an average of 11.5% revenue growth driven by improved GTM strategy. As buyers increasingly demand tighter linkage between spend and outcomes, this data has become a critical input into executive- and board-level conversations.
Source: UserEvidence
While our core consulting business continued to scale, we also expanded our offerings in 2025 with the launch of Fluvio Pathways, a hands-on product marketing training program designed for product marketing leaders who want to uplevel their team’s knowledge and effectiveness. The three-part curriculum is centered on the Fluvio GTM Model and focuses on Inbound, Outbound, and Accelerator frameworks. Fluvio Pathways represents the latest addition to our Recruiting & Talent Development service line, which grew 16.9% year-over-year.
As we increasingly secure contracts with global enterprise technology firms to support mission-critical initiatives — and as our client base continues to expand beyond the U.S. — we enter 2026 well positioned for continued, durable growth.
Reflection
As the Managing Partner, I dedicate time each year to review and reflect upon Fluvio’s performance in order to identify the key drivers behind our success and effectively plan for growth in the year(s) ahead.
Product & Services Performance
In 2025, we maintained focus on our core strategic Consulting service while successfully scaling new revenue streams, including the continued expansion of our Recruiting & Talent Development offerings. The ongoing development and optimization of these services positions us to improve near-term profitability while also creating a reinforcing flywheel that supports sustained growth over the mid- and long-term.
Consulting. Our core Consulting service performed strongly in 2025, growing 24.5% year-over-year. The 32.5% increase in average monthly revenue per client signals that we are increasingly engaged on high-impact, mission-critical initiatives. Mid-market and enterprise technology companies gravitate toward Fluvio as they seek expert partners to tackle their most complex GTM challenges and to install the processes and infrastructure required to scale.
In 2025, we secured contracts with multiple publicly traded companies (including a Fortune 10) as well as portfolio companies backed by leading private equity firms such as Silver Lake, Francisco Partners, TA, TPG Capital, and Thoma Bravo. Our work increasingly intersects with board-level priorities, supporting initiatives such as new market entry, portfolio and company-wide positioning transformations, and the integration of voice-of-customer (VoC) insights into product and market strategy. In short, we are helping clients build the GTM infrastructure required to scale effectively within their respective industries.
This strong performance, combined with growing brand awareness, contributed to a 90.6% consultant utilization rate by year-end. As the first-to-market pioneer in the emerging category of product marketing consulting, we are proud to be recognized and trusted as the category leader and are energized by our continued up-market momentum as we support global enterprises through GTM transformation efforts alongside — and increasingly in competition with — traditional strategy consulting firms.
Recruiting & Talent Development. While we launched our recruiting service in 2024 in response to market demand, 2025 was focused on optimization and scale. We helped multiple companies land exceptional product marketing leaders at the VP and Director levels, establishing durable leadership foundations to support long-term growth. Importantly, 2025 confirmed the strong synergy between our two primary service lines. Consulting enables teams to move quickly on GTM initiatives while installing scalable infrastructure; recruiting allows clients to retain that momentum by placing full-time teams tailored to their specific needs.
A representative example of this dual-mandate partnership was Verifone. We deployed multiple consultants to establish a product marketing charter and GTM frameworks, deliver on launch and enablement needs, and build foundational cross-functional relationships. This engagement was followed by a recruiting partnership to identify, recruit, and onboard a core PMM leadership team, including a Vice President of Product Marketing and three Directors.
In 2025, we further expanded this service line with the launch of Fluvio Pathways, our hands-on product marketing training program designed for leaders seeking to elevate team capability and effectiveness. Pathways is structured around our GTM Model and focuses on Inbound, Outbound, and Accelerator motions, reinforcing our broader Recruiting & Talent Development offering, which grew 16.9% year-over-year.
Company Operating Model Enhancements. Our commitment to talent has remained unwavering. Over time, this investment has compounded, with our consultants evolving into true strategy and execution partners for clients. As client needs grew more complex and engagement scope expanded, it became clear that our delivery model needed to evolve as well.
Before closing out 2025, we launched Fluvio 3.0 — a firm-first, flexible consulting model designed to scale delivery without compromising quality. We elevated Tom Crist to formally lead the Consulting service line and introduced a new Lead Consultant role to increase management leverage and delivery flexibility. In parallel, we institutionalized AI across the firm, building double-digit custom GPTs to improve the quality, speed, and continuity of our work.
The impact was immediate. We saw a 100% year-over-year increase in multi-consultant engagements, reflecting both increased market demand for more robust delivery teams and the leverage created by our evolved operating model.
Partnership & Ecosystem Growth
Content & PR. In 2025, we continued to invest in content and network expansion, resulting in a 25.6% year-over-year increase in LinkedIn followers to more than 7,000. Our most consistent content effort remained our podcast, Embracing Erosion, which provides listeners with direct access to the perspectives of product marketers, investors, and GTM leaders navigating change. The podcast grew listenership by 13% year-over-year and surpassed 4,000 total streams.
First-Party Research. Our largest internal investment in 2025 was in first-party research. For the first time, Fluvio produced proprietary research in the form of two reports: the 2025 Product Marketing Hiring Trends Report and the 2025 Product Marketing AI Trends Report. Leveraging both qualitative and quantitative data, these reports surfaced actionable insights for technology companies while also shaping our advisory perspective and client recommendations. The reception and impact of these reports reinforced the role research plays in our ecosystem leadership, prompting a commitment to publish four first-party research reports in 2026 (one each quarter) focused on translating market signals into practical, executive-ready guidance.
Partnerships. After three years of steady partnership expansion, our focus in 2025 shifted toward optimization. We began the year with twelve partnerships and closed with ten, concentrating investment on the highest-performing relationships, including a renewed partnership with Product Marketing Alliance. Contributing original research and presenting at PMA Leaders Summits in Silicon Valley and London strengthened brand perception and reinforced the value of focused, strategic partnerships.
Ultimately, strong client satisfaction (as evidenced by a Client NPS of +75), increased visibility through content and PR, and disciplined partnership investment drove pipeline resilience and earned Fluvio a finalist nomination for Product Marketing Team of the Year for the third consecutive year. Notably, 99% of our opportunities continued to come inbound, underscoring the strength of our organic growth engine.
Lookahead
We enter 2026 with more optimism than in recent years, grounded in tangible improvements across the economic and technology landscape. Financial conditions have eased as rate-cut cycles progressed, improving access to capital and supporting corporate investment plans. Capital markets are showing healthier signals, with IPO activity rebounding and expectations that liquidity and dealmaking continue to improve. For Fluvio, these dynamics tend to unlock more proactive GTM initiatives — pricing and packaging, portfolio and segment strategy, expansion motions, and post-acquisition integration — alongside stronger demand for recruiting as companies invest in durable growth.
Challenges
Even with a more constructive backdrop, we do not expect 2026 to be frictionless. CFO sentiment is improving, but discipline remains the prevailing posture, with continued scrutiny of discretionary spend and sensitivity to policy-driven volatility. Interest rates remain a key variable; while the direction has been favorable, the path forward remains data-dependent. Finally, AI continues to concentrate budgets, increasing pressure on all initiatives to demonstrate clear ROI.
Opportunities
Despite warranted caution, we remain highly optimistic. Fluvio has grown consistently for six consecutive years without a single year-over-year contraction, even as clients and competitors navigated significant volatility. In 2025, leveraging the Fluvio GTM Model, we helped clients such as Attentive, Drata, Verifone, and Bluecore drive measurable outcomes across pricing optimization, market expansion, journey mapping, and ICP refinement. These results align closely with our 2025 ROI study findings, which demonstrate that clients realize tangible productivity and revenue gains within the first year of engagement. Together, these experiences position us to deliver even greater impact in 2026 and beyond.
Client Perspectives
“What stands out about Fluvio’s approach is how they make the strategy not just a high-level goal, but a set of actionable steps that can be implemented throughout the company. Fluvio’s GTM Model allows you to align your teams, make data-driven decisions, and develop tailored tools that help teams engage prospects and customers in real time.”
“Fluvio’s approach is unique in the sense that it is both highly strategic and equally tactical. Their team of principals and consultants go deep to learn and understand your product and business, making them an essential extension of your team. This allowed them to hand us actionable, data-backed recommendations that helped our leadership team make decisions on our go-to-market approach faster and more effectively than ever before.”
“They weren’t helping us ‘get through’ an interim period. They were reimagining what product marketing could be at Verifone.”
Final Outlook
2025 was a defining year for Fluvio. We accelerated growth, moved decisively up-market, and demonstrated that our model can scale without compromising quality. As we enter 2026, our priorities are 1) focus on high-impact executive-level engagements, 2) continue strengthening the Consulting and Recruiting & Talent Development flywheel, and 3) deepen ecosystem leadership through consistent, high-quality first-party research.
While macro conditions are improving, we will remain disciplined — evaluating investments quarterly and maintaining an uncompromising bar for talent, delivery, and outcomes.
About Fluvio
Fluvio is the product marketing consultancy partner for high-growth technology companies that need to scale strategy, sharpen execution, and lead critical go-to-market efforts. As the leading product marketing consulting firm, Fluvio helps organizations tackle their most strategically important GTM challenges, leveraging the Fluvio GTM Model and a growing suite of consulting, recruiting, and development offerings to support each stage of the company lifecycle.