Startups
Fluvio provides startups a safer, faster route to establishing a product marketing foundation, validating product-market fit, and accelerating sustainable growth.
Many early-stage tech or SaaS companies have an engineering-first mindset, but as they begin to reach an apex in their trajectory, establishing a product marketing function can help push them across the chasm and find true product-market fit.
Quickly establish a best-in-class product marketing function with the only firm that has experience building product marketing from
Validate product-market-fit quickly and efficiently to get to the next stage of growth
Minimize risk with a safer, proven route to a product marketing function and set your business up for sustainable growth
“As a fast growing business, we were struggling to zoom out and assess our communication strategy and competitive positioning. We were just too close to the product. Fluvio has successfully helped us with this process using an outcome oriented approach.”
STARTUP PACKAGE
SUPERCHARGE YOUR GO-TO-MARKET STRATEGY WITH A STRONG PRODUCT MARKETING FOUNDATION
Fluvio’s startup package is perfect for startups who want to boost their go-to-market strategies but may not have the time or expertise to do it alone. We can help you lay a strong product marketing foundation that sets your business up for success.
PACKAGE ELEMENTS
The startup package is designed to give your business a strong foundation for success. We start with an assessment to understand the current state of your organization. With the assessment as an input, we lead an alignment workshop that serves as the building block for select projects, bringing together key stakeholders to align on the company vision, market, customers, and more.
Once we have a clear vision, our team gets to work on targeted projects tailored to your business needs. We understand that every business is unique, so we recommend projects that align with your specific challenges such as conducting market and competitive research, analyzing target audiences, developing messaging and positioning, and planning go-to-market strategy.
You’ll walk away with foundational strategy and deliverables that tee you up for future success.
OUR PROCESS
1) INITIAL DISCUSSION
First, we’ll chat about the current stage of your startup and GTM health, and assess what your startup package needs are.
2) ALIGNMENT WORKSHOP
Then, we’ll facilitate a one-day workshop (in-person or remote) based on our initial discussion to gather and align on inputs required for our work.
3) PROJECT WORK
After the workshop, we’ll quickly get to work on the strategic projects and deliverables that your organization needs most.
“Fluvio has been a critical partner for Firstbase. Their strategic guidance and executional nimbleness in all things go-to-market have provided indispensable support in key deal and partner conversations”
Case study
Learn how Fluvio helped Firstbase establish the product marketing function
“The collaboration of individual ideas removed the risk of groupthink and allowed us to successfully get everyone’s voice heard. Ultimately, we were able to combine all of our individual thoughts into some ‘aha’ insights.”
Case Study
Learn how Fluvio helped Winware establish the company’s core positioning and messaging
Case Studies
Learn what Fluvio has accomplished with select clients