On this episode of Embracing Erosion, Devon sits down with Chris Gaebler — a seasoned Chief Marketing Officer whose career spans leadership roles at Netscout, Kaspersky, Guardicore, Sonrai Security, and Protegrity.
Fluvio continued to expand its position in 2025 as the go-to partner for mid-market and enterprise technology firms looking to tackle critical go-to-market (GTM) challenges. Supported by continued expansion in mid-market and enterprise Consulting and growth in Recruiting & Talent Development services, we grew revenue for the sixth consecutive year and continued to accelerate year-over-year growth (from 7.6% in 2024 to 25.6% in 2025) reaching $2.9M in revenue.
Product marketers don’t evaluate “company culture” as perks or values—they evaluate it as an operating model that determines autonomy, influence, speed, and success. This article outlines 10 clear culture spectrums hiring managers can use to honestly explain how their company actually works, helping PMMs assess fit and reducing misaligned hires.
Modern go-to-market segmentation is breaking away from outdated firmographic labels like SMB, mid-market, and enterprise as AI and automation decouple scale from headcount. This article explains why GTM leaders should shift to operating-model segmentation using technographics, behavioral intent, and growth signals to build dynamic, high-accuracy ICPs that improve sales efficiency, marketing relevance, and product alignment.
Product marketing is often expected to drive revenue, yet its impact is hard to measure. This research reveals the real issue isn’t attribution—it’s alignment. When PMM is brought in too late, it’s limited to execution instead of shaping the strategic decisions that drive growth. High-performing organizations involve PMM earlier, turning it into a core commercialization engine that connects market insight, product strategy, and revenue outcomes.
To understand today’s PMM hiring challenges, Fluvio conducted a focused survey of 81 experienced PMM candidates, spanning IC to VP levels, in May 2025 — combined with our ongoing work advising product marketing teams.
The research reveals a hiring landscape defined by role ambiguity, organizational immaturity, and inefficient hiring processes. Despite increasing recognition of the importance of PMM, many companies continue to approach hiring in ways that undermine their ability to attract and retain effective PMM leaders.
