Misalignment between Product Management and Product Marketing slows GTM. Learn how to diagnose friction and build stronger partnerships that scale.

On this episode of Embracing Erosion, Devon sits down with Rebecca Shaddix. Rebecca is a seasoned product marketing leader with experience at companies like Garner Health, 15Five, and GoGuardian.

On this episode of Embracing Erosion, Devon sits down with marketing executive and AI advisor, Liza Adams. Liza has held senior marketing leadership roles at major companies like Smartsheet, Juniper Networks, and Pure Storage, and now helps organizations accelerate growth through applied AI strategies at GrowthPath Partners.

This article breaks down how to run smarter, faster, and more actionable market research—drawing on proven best practices and Fluvio’s own approach, including the secret weapon we always use: the research prospectus.

Customer interviews are one of the most powerful tools in a product marketer’s arsenal, but only if your product marketers know how to extract usable insights. Too often, interviews become a file of notes instead of a source of strategic direction.

Every day, product marketers work tirelessly to drive strategy and alignment – yet somehow, they often struggle to make their impact stick. In most cases, PMM teams don’t struggle because they lack talent or execution. Instead, they struggle because of organizational misalignment.

At Fluvio Ventures, we are committed to supporting visionary companies that embrace disruption and redefine technology's role in our lives. Today, we are excited to announce our investments in two companies that are pulling us into the future: Winware and Webless.

This article provides guidance for scaling product marketing thoughtfully, ensuring your company’s strategic growth is consistently supported by an evolving, effective, and well-structured PMM team.

We sat down with Liz Urheim, CMO, and Heather Hooks, VP of Product Marketing & Enablement, to get their thoughts on Fluvio’s work with Verifone.  

Let’s face it – today’s job market for product marketers is more dynamic and demanding than ever. Whether you're navigating post-layoff transitions or proactively seeking your next career leap, it’s clear that standing out requires more than just a polished resume.

At Fluvio, we’ve helped countless product marketers and hiring teams find the right fit through our curated job board and recruiting services. Here’s a guide to help you, as a product marketing candidate, put your best foot forward and tap into the opportunities that truly match your skills and ambitions.