Startups move fast—priorities shift, products evolve, and the market struggles to keep up. Without clarity and alignment, growth stalls. That’s why we created two workshops designed to bring focus and momentum to your go-to-market strategy.

In this post, we’ll break down a data-driven approach to generating a high volume of impactful case studies in a way that flows hand-in-hand with your revenue and customer success partners.

For any high-growth company, an effective go-to-market (GTM) strategy is essential. Attentive, a leader in personalized messaging solutions, recognized the need to refine their GTM process to improve efficiency, accountability, and cross-functional alignment. Fluvio stepped in with a structured framework designed to enhance communication, streamline execution, and ensure successful product launches.

A great product launch isn’t just about getting a feature out the door—it’s about ensuring it delivers real value to customers and drives the desired business impact. In the fourth and final installment of Mastering the Soft Launch Process, we’ll focus on what happens after launch—how to measure success, gather insights, and refine your approach for future releases.

Today marks an exciting milestone for Fluvio as we expand our offerings with the launch of the Fluvio Job Board, a curated platform exclusively for product marketing professionals and companies that value their expertise.

In Part 3 of Mastering the Soft Launch Process, we’ll talk about documenting a robust launch plan, creating a diverse range of assets, and enabling internal and external teams.

We sat down and interviewed Topher Stephenson, Senior Director of Product & Partner Marketing, to get his thoughts on Drata’s product marketing consulting engagement with Fluvio.

We sat down and interviewed Summer Daoud, VP of Product Marketing, to get her thoughts on Attentive’s product marketing consulting engagement with Fluvio.

We sat down and interviewed Jason Grunberg, Chief Marketing Officer of Bluecore, to get his thoughts on Bluecore’s product marketing consulting engagement with Fluvio.

Despite a muted tech industry throughout 2024, Fluvio seized the opportunity to expand our services and address the most pressing go-to-market (GTM) challenges for mid-market and enterprise clients. These efforts culminated in a historically strong fourth quarter, propelling us to grow revenue for the fifth consecutive year and reaccelerating YoY growth from 3% in 2023 to 7.6% in 2024.

We sat down and interviewed JoAnn Martin, Chief Revenue Officer, to get her thoughts on Black Crow AI’s product marketing consulting engagement with Fluvio.

In Part 1 of Master the Software Launch Process, we talked about assembling a cross-functional team, defining release ties, and setting lifecycle stages. Now, with those components in place, our client proceeded to define critical launch cadence components. Read on to learn more about the importance of realistic timelines, structured meetings, and open communication.

Product marketing leaders are often seen as the ones with all the answers. Especially in my role as a consultant, there's pressure to be the expert in every aspect of product marketing. Even with deep experience, I've felt the creeping sense that I'm somehow unqualified and out of my depth when facing unfamiliar territory – the feeling more commonly known as imposter syndrome.

On this episode of Embracing Erosion, Devon sits down with Cody Bender, Chief Product Officer at Boardable, to explore how his diverse experience across multiple industries has equipped him to innovate in the nonprofit tech space.

For both new and experienced product marketers, developing the instincts and skills to manage acquisitions depends upon the vicissitudes of your company’s acquisition strategy – and the ebb and flow of the M&A market. In this article, we share some of the typical challenges you may face and offer tips to help you use components of a repeatable go-to-market (GTM) process to manage the approaching tsunami, while helping your company realize the value of the acquisition.

On this episode of Embracing Erosion, Devon chats with Layne Cox, the CMO of Union and multi-time unicorn company marketing leader (Slice, Ibotta, Grubhub).

A big part of the job of your product marketing (PMM) team is helping the Go-to-Market (GTM) teams show the business value of your solution. There are several ways to do this, including customer case studies and strong reviews on third-party review sites, like G2 and Capterra. Another way is to show quantified value in the form of Return on Investment (ROI) using an ROI Calculator.

We sat down and interviewed Candice Mueller, Vice President of Platform Marketing, to get her thoughts on ABC’s product marketing consulting engagement with Fluvio.

On this episode of Embracing Erosion, Devon chats with Alex Pattis, the General Partner of Riverside Ventures and founding team member of Hampton.

On this episode of Embracing Erosion, Devon chats with friend of the pod and Ignition CEO, Derek Osgood. They discuss the launch of Ignition 2.0, updates to their GTM strategy, and the state of B2B software. Enjoy!