Rahim Kaba: VP Analyst at Gartner on the Current & Future State of PMM

On this episode of Embracing Erosion, Devon sits down with Rahim Kaba, the VP Analyst at Gartner, focused on the product marketing discipline.

Together, they dive deep into the current high priority areas for product marketing organizations, common mistakes that are being made, how the function differs from early stage to enterprise, the emergence of Centers of Excellence, and the future outlook of the discipline. Enjoy the conversation!