A big part of the job of your product marketing (PMM) team is helping the Go-to-Market (GTM) teams show the business value of your solution. There are several ways to do this, including customer case studies and strong reviews on third-party review sites, like G2 and Capterra. Another way is to show quantified value in the form of Return on Investment (ROI) using an ROI Calculator.

On this episode of Embracing Erosion, Devon chats with Alex Pattis, the General Partner of Riverside Ventures and founding team member of Hampton.

On this episode of Embracing Erosion, Devon chats with friend of the pod and Ignition CEO, Derek Osgood. They discuss the launch of Ignition 2.0, updates to their GTM strategy, and the state of B2B software. Enjoy!

On this episode of Embracing Erosion, Devon chats with Amanda Groves, the VP of Product Marketing at Enable and one of Sharebird’s Top 100 Product Marketing Leaders in 2022 and 2023.

While AI tooling is taking the world by storm, AI usage is still nascent in the field of product marketing. AI tools are underutilized by PMMs; with only 53.6% of product marketers indicating they’re using AI tools to enhance their product marketing strategies. Let’s take a look at how product marketers can begin leveraging AI tools now and in the future. 

On this episode of Embracing Erosion, Devon chats with seasoned tech CPO and GM, Scott Gaines.

On this episode of Embracing Erosion, Devon chats with Ben Slater, the Senior Vice President of Marketing at Beamery, a leading talent lifecycle management platform.

Today marks yet another exciting evolution in our firm’s history; we’re unveiling a recruiting and talent development service line, which will provide companies with a holistic solution to attract, recruit, and nurture top-tier product marketing talent.

On this episode of Embracing Erosion, Devon chats with product marketing leader and career coach, Yi Lin Pei.

As a product marketer, you will likely find yourself in the position of having to manage the retirement of a product or feature at some point. Like go-to-market (GTM) plans for new innovations, this process requires proper planning and strategic marketing to ensure a smooth transition for both the company and its customers. In this guide, we'll provide a list of best practices for product sunsetting.

This episode is going to be a bit unique. As a part of our new partnership with the Product Marketing Alliance, we get access to PMA’s robust dataset.

After presenting in both Austin and NYC in Q1, Devon gives Embracing Erosion listeners a peek into some of what was discussed, trends that data suggests will persist, and areas we should begin to re-evaluate as product marketing leaders in the years ahead. 

The ability to extract, and employ, information efficiently and effectively — often without personal expertise or experience — is facilitation: product marketing’s overlooked “super skill.”

On this episode of Embracing Erosion, Devon chats with Jay Roxe, a veteran marketing leader and the former CMO at several influential tech companies including HYPR and BitSight.

Building an effective customer feedback loop requires positive relationships with customers, easy to use processes and systems, consistent outreach, and a way to ask the right questions to uncover valuable insights.