This post illustrates how positioning and messaging deliver on the cumulative value of the Fluvio GTM Framework. We’ll look at the ultimate impact, the prerequisites for success, and some practical advice on developing them as a cross-functional muscle in your launches.

Pathways is Fluvio’s new hands-on product marketing training program. It’s designed for product marketing leaders who want to uplevel their team’s knowledge and effectiveness. Our three-part curriculum is centered around our GTM Model, and focuses on Inbound, Outbound, and Accelerator frameworks.

Startups move fast—priorities shift, products evolve, and the market struggles to keep up. Without clarity and alignment, growth stalls. That’s why we created two workshops designed to bring focus and momentum to your go-to-market strategy.

In this post, we’ll break down a data-driven approach to generating a high volume of impactful case studies in a way that flows hand-in-hand with your revenue and customer success partners.

For any high-growth company, an effective go-to-market (GTM) strategy is essential. Attentive, a leader in personalized messaging solutions, recognized the need to refine their GTM process to improve efficiency, accountability, and cross-functional alignment. Fluvio stepped in with a structured framework designed to enhance communication, streamline execution, and ensure successful product launches.

A great product launch isn’t just about getting a feature out the door—it’s about ensuring it delivers real value to customers and drives the desired business impact. In the fourth and final installment of Mastering the Soft Launch Process, we’ll focus on what happens after launch—how to measure success, gather insights, and refine your approach for future releases.

Today marks an exciting milestone for Fluvio as we expand our offerings with the launch of the Fluvio Job Board, a curated platform exclusively for product marketing professionals and companies that value their expertise.

In Part 3 of Mastering the Soft Launch Process, we’ll talk about documenting a robust launch plan, creating a diverse range of assets, and enabling internal and external teams.

We sat down and interviewed Topher Stephenson, Senior Director of Product & Partner Marketing, to get his thoughts on Drata’s product marketing consulting engagement with Fluvio.

We sat down and interviewed Summer Daoud, VP of Product Marketing, to get her thoughts on Attentive’s product marketing consulting engagement with Fluvio.

We sat down and interviewed Jason Grunberg, Chief Marketing Officer of Bluecore, to get his thoughts on Bluecore’s product marketing consulting engagement with Fluvio.

Despite a muted tech industry throughout 2024, Fluvio seized the opportunity to expand our services and address the most pressing go-to-market (GTM) challenges for mid-market and enterprise clients. These efforts culminated in a historically strong fourth quarter, propelling us to grow revenue for the fifth consecutive year and reaccelerating YoY growth from 3% in 2023 to 7.6% in 2024.