The role of product marketing runs the constant risk of being seen as tactical. The function may be equated to doing messaging, or managing the product launch process, or even doing content marketing. However, many organizations have elevated the role of product marketing to be much more strategic. It’s no longer (only) about building a new webpage, battlecard or one-pager; it’s about how to drive business growth. This is where product marketing aligns with and becomes one with business strategy.

Discover the difference between product marketing agencies and consultancies—why embedded consulting drives lasting impact in the AI era.

Misalignment between Product Management and Product Marketing slows GTM. Learn how to diagnose friction and build stronger partnerships that scale.

On this episode of Embracing Erosion, Devon sits down with Rebecca Shaddix. Rebecca is a seasoned product marketing leader with experience at companies like Garner Health, 15Five, and GoGuardian.

On this episode of Embracing Erosion, Devon sits down with marketing executive and AI advisor, Liza Adams. Liza has held senior marketing leadership roles at major companies like Smartsheet, Juniper Networks, and Pure Storage, and now helps organizations accelerate growth through applied AI strategies at GrowthPath Partners.

This article breaks down how to run smarter, faster, and more actionable market research—drawing on proven best practices and Fluvio’s own approach, including the secret weapon we always use: the research prospectus.

Product marketing teams are under pressure. Headcount is shrinking. Expectations are growing. And AI is no longer a novelty, it's a necessity. We interviewed and surveyed 40 product marketing leaders across a diverse set of companies. The data reveals a discipline in flux.

Customer interviews are one of the most powerful tools in a product marketer’s arsenal, but only if your product marketers know how to extract usable insights. Too often, interviews become a file of notes instead of a source of strategic direction.

Every day, product marketers work tirelessly to drive strategy and alignment – yet somehow, they often struggle to make their impact stick. In most cases, PMM teams don’t struggle because they lack talent or execution. Instead, they struggle because of organizational misalignment.

At Fluvio Ventures, we are committed to supporting visionary companies that embrace disruption and redefine technology's role in our lives. Today, we are excited to announce our investments in two companies that are pulling us into the future: Winware and Webless.

This article provides guidance for scaling product marketing thoughtfully, ensuring your company’s strategic growth is consistently supported by an evolving, effective, and well-structured PMM team.

We sat down with Liz Urheim, CMO, and Heather Hooks, VP of Product Marketing & Enablement, to get their thoughts on Fluvio’s work with Verifone.  

Whether it’s brand positioning, a product launch, or AMB campaigns, creating a solid foundation keeps the tower from toppling. In this article, we explore what happens in the first 18 months in this scenario.

On this episode of Embracing Erosion, Devon sits down with Rahim Kaba, the VP Analyst at Gartner, focused on the product marketing discipline.

To understand today’s PMM hiring challenges, Fluvio conducted a focused survey of 81 experienced PMM candidates, spanning IC to VP levels, in May 2025 — combined with our ongoing work advising product marketing teams.

The research reveals a hiring landscape defined by role ambiguity, organizational immaturity, and inefficient hiring processes. Despite increasing recognition of the importance of PMM, many companies continue to approach hiring in ways that undermine their ability to attract and retain effective PMM leaders.

On this episode of Embracing Erosion, Devon sits down with Karen Budell, CMO of Totango, an enterprise leader in customer success software. Karen was also named one of Pavilion’s “50 CMOs to Watch.”

Let’s face it – today’s job market for product marketers is more dynamic and demanding than ever. Whether you're navigating post-layoff transitions or proactively seeking your next career leap, it’s clear that standing out requires more than just a polished resume.

At Fluvio, we’ve helped countless product marketers and hiring teams find the right fit through our curated job board and recruiting services. Here’s a guide to help you, as a product marketing candidate, put your best foot forward and tap into the opportunities that truly match your skills and ambitions.

How do you spot those high-potential candidates who might not check all the traditional boxes? Here are five often-overlooked competencies that signal someone could thrive in a PMM role, even if they’ve never had the title.

This post illustrates how positioning and messaging deliver on the cumulative value of the Fluvio GTM Framework. We’ll look at the ultimate impact, the prerequisites for success, and some practical advice on developing them as a cross-functional muscle in your launches.

Pathways is Fluvio’s new hands-on product marketing training program. It’s designed for product marketing leaders who want to uplevel their team’s knowledge and effectiveness. Our three-part curriculum is centered around our GTM Model, and focuses on Inbound, Outbound, and Accelerator frameworks.