On this episode of Embracing Erosion, Devon analyzes the top four product marketing trends to keep an eye on and speaks with thought leaders at the Product Marketing Summit in San Francisco.

As a product marketer, a keen understanding of your target audiences is pivotal to your success. One of the best ways to build your function’s Voice of Customer expertise is through market interviews. In this article, we'll walk through proven approaches to planning and executing market interviews.

On this episode of Embracing Erosion, Devon chats with Amanda Malko, the former CMO at G2 and marketing leader at Mailchimp.

The B2B SaaS world is rapidly changing and growing. With more software market entrants with similar and almost identical products, the necessity of excellent product marketing is apparent. But in what type of company is a PMM more respected and essential: PLG or sales-led?

Learn how Fluvio helped Nerdio’s leadership team align on the company’s core value, narrowing in on the characteristics of their best customers, and ultimately identifying which customer challenges Nerdio’s products solves.

On this episode of Embracing Erosion, Devon chats with Kalyn New, the VP of Marketing at ROLLER.

We sat down and interviewed Deepinder Singh Dhingra, the Founder & CEO of RevSure, to get his thoughts on our work together.

On this episode of Embracing Erosion, Devon chats with Adrian Koehler, the Founder and Senior Partner of executive coaching firm, Take New Ground

Discover how viewing AI as a collaborative partner, rather than just a tool, can unlock its full potential. Through curiosity, imagination, and a universal approach, we'll explore timeless solutions that resonate with customer needs. Are you ready to transcend previous techniques and embrace a new way of engaging with technology?

There is no definitive framework or guide for measuring the success of product marketing. The reality is that most product marketing success metrics are influenced by the actions of other functions, so it’s almost always a proxy and never directly attributed to product marketing. 

Which begs the question: how can we measure success purely from a product marketing perspective?

On this episode of Embracing Erosion, Devon chats with Tamara Grominsky, the Founder of PMM Camp and formally the VP of Product Marketing at Kajabi and Chief Strategy Officer at Unbounce.

Is the idea of consolidating all of the potential personas you might come in contact with during a sales cycle overwhelming you to no end? Are you spending team meetings getting bogged down in customer titles and industry nuances? 

It sounds like you are in need of a simplification tool that has the potential to completely change the way you and your internal teams are talking about your customers. Enter Archetypes. 

On this episode of Embracing Erosion, Devon chats with Nicole Silver, the SVP of Marketing at Volta.

On this episode of Embracing Erosion, Devon chats with Chris Wells, the Founder and Managing Director of Adience, a B2B market research consultancy.

Nearly a year ago, we unveiled the proprietary Fluvio GTM Model, a comprehensive approach to guide the creation of an effective, repeatable go-to-market process any company can and should adopt.

In this three-part blog series, we’ll dive into how to approach addressing each major element of the Fluvio GTM Model with your team, starting with Inbound activities that create a solid foundation for every market-facing motion

Becoming a PMM can be as challenging as it is exciting. Understandably, mastery in product marketing doesn't happen overnight—it's a journey that requires time, effort, and a wealth of hands-on experience. Here are some strategies that will help you navigate your early days as a first-time PMM, giving you a head start and setting you up for success.

On this episode of Embracing Erosion, Devon chats with Jason Grunberg, the Chief Marketing Officer at Bluecore, the retail marketing platform for some of the world’s largest retail brands.

On this episode of Embracing Erosion, Devon chats with Steven Cohn, a 4x founder and the current Founder & CEO of Winware, an AI company dedicated to helping product-led teams trial conversion rates.

As a product marketer, you're the driving force behind product launches. Your success hinges on building a deep understanding of three critical areas: the market, the customer, and your product. To maintain a pulse on the market and facilitate cross-functional collaboration, you need to have comprehensive market research.

We sat down and interviewed Keri Brooke, Chief Marketing Officer, to get her thoughts on our work together over the past year.