The Product Marketing Alliance’s State of Product Marketing Report for 2020 shows that only 5% of product marketers feel like their role is fully understood, meaning quantifiable metrics are desperately needed to maintain credibility and leadership buy-in. So as you begin to determine how you could quantify product marketing at your organization, let’s first consider what’s possible from a metrics perspective.
In the complex dynamics of product development and marketing, the alliance between Product Managers (PMs) and Product Marketing Managers (PMMs) can be formidable. However, this partnership can quickly create friction and disjointed goals if improperly managed. To solve this, multiple strategic approaches can enhance the synergy between your PM and PMM teams.
In this post, we'll cover when and when not to add a new persona to your GTM motion, opportunities and pitfalls when adding a new persona, how to research a new persona, how to ensure a smooth enablement process, as well as how to ensure the new persona fits into existing product marketing strategies.
Today marks a significant and unique evolution in our firm’s history; we’re unveiling a small investment arm we’re calling Fluvio Ventures.
With the launch of Fluvio Ventures, Fluvio now offers a more complete suite of products and services to help software and technology businesses scale more effectively and efficiently throughout each stage of their lifecycle.
On this episode of Embracing Erosion, Devon chats with Julie Towns, the VP of Product Marketing at Pinterest. They discuss the messy middle of the shopping journey and how Pinterest is in a position to help consumers and brands alike, the power of having a singular focus, the importance of retrospectives, how to lead remote teams, the nuances of having product marketing report into Product vs Marketing, and much more. Enjoy!
If you are in technology, you have likely heard of Product-Led Growth or PLG. While this is a new trend in tech, the concept behind PLG is simple and has been around for a long time. Many roles benefit from PLG, but product marketers gain a unique advantage. Why? Because PLG is a gold mine of customer information.
On this episode of Embracing Erosion, Devon chats with Emma Stratton, the Founder of Punchy, a consulting and training firm that helps B2B tech companies with messaging. They discuss why you should create and invest in a brand, how to break through your mental ceiling, how to write more clearly and with impact using SMIT (you’ll learn what this means), why it is better to operate off of faith not fear, and much more. Enjoy!
On this episode of Embracing Erosion, Devon chats with Derek Osgood, the Co-Founder and CEO of Ignition, the collaborative GTM platform. They discuss how to build a sustainable GTM model, why there aren't many tools and software products built for product marketers, how GPT-3 will be incorporated into B2B software products, how to make bold decisions, why setting a company and/or product vision is critical, and much more. Enjoy!
