The ability to extract, and employ, information efficiently and effectively — often without personal expertise or experience — is facilitation: product marketing’s overlooked “super skill.”

On this episode of Embracing Erosion, Devon chats with Jay Roxe, a veteran marketing leader and the former CMO at several influential tech companies including HYPR and BitSight.

On this episode of Embracing Erosion, Devon chats with Jason Smith, the visionary CEO and Co-Founder of Klue.

Building an effective customer feedback loop requires positive relationships with customers, easy to use processes and systems, consistent outreach, and a way to ask the right questions to uncover valuable insights. 

We sat down and interviewed Amanda Forrester, Vice President of Marketing at OpenX, to get her thoughts on our work together over the past year.

On this episode of Embracing Erosion, Devon chats with Michael Applebaum, the Vice President of Product Marketing at Indigo Ag and formerly of Tenable, Nexthink, IBM Security, and Opower.

While none of us has a crystal ball or knows what exactly 2024 will bring, Fluvio’s work to date with leaders across a variety of product marketing orgs has shed some light on a few of the main differences and challenges that lie ahead for product marketers this year. Here is what you can expect to see in the coming months, and how to prepare. 

On this episode of Embracing Erosion, Devon chats with Janine Gianfredi, the Chief Marketing Officer at Transcarent and the former Chief Marketing Officer at the United States Digital Service under the Obama Administration

We are thrilled to announce a strategic partnership between Fluvio and the Product Marketing Alliance (PMA).

This is part two of a three-part series exploring the intersection of project management and product marketing. We look at the structured approach of project management and how it can elevate go-to-market strategies and activities.

On this episode of Embracing Erosion, Devon chats with Tony Yang, the Growth Advisor to portfolio companies at Mucker Capital and MuckerLab, and the CEO & Co-founder of RevOptica.

While originally the concept of design thinking was for product teams and designers to leverage, it is a framework that can be applied across an organization and can be especially valuable for your product marketing team to leverage.

On this episode of Embracing Erosion, Devon sits down to make 2024 predictions alongside Jason Oakley (Founder of Productive PMM) and Derek Osgood (Co-founder and CEO of Ignition).

We sat down and interviewed Jay Fiske, President of Powerhouse Dynamics, to get his thoughts on our work together over the past six months.

While 2023 was a broadly challenging year for the tech industry, Fluvio took advantage of new opportunities to expand services and doubled down on solving the biggest go-to-market (GTM) challenges for clients. Ultimately, resilience and flexibility allowed us to grow revenue for the fourth consecutive year.

On this episode of Embracing Erosion, Devon chats with Ian Cairns, the co-founder and CEO of Freeplay and former product leader at Firstbase and Twitter.

On this episode of Embracing Erosion, Devon chats with Andrew Blancato, the Founder of Purpose Talent and former people and recruiting leader for companies like Kickstarter, Etsy, and Casper.

On this episode of Embracing Erosion, Devon chats with Andy McCotter-Bicknell, the Head of Competitive Intelligence at Apollo

On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange.

Product marketers can take advantage of some pretty cool technology to become even more powerful. In this article, we highlight specific software tools that have the ability to transform your day-to-day work.