Home
Services
Overview
Consulting
Recruiting & Talent Development
Venture Investing
Clients
Case Studies & Testimonials
Mid-Market & Enterprise
Startups
About Us
Who We Are
Careers
Fluvio Careers
PMM Job Board
Resources
Resources
GTM Model
GTM Assessment
Contact

Fluvio

Home
Services
Overview
Consulting
Recruiting & Talent Development
Venture Investing
Clients
Case Studies & Testimonials
Mid-Market & Enterprise
Startups
About Us
Who We Are
Careers
Fluvio Careers
PMM Job Board
Resources
Resources
GTM Model
GTM Assessment
Contact
October 12, 2020
Devon O'Rourke
A guide to measuring product marketing success

The Product Marketing Alliance’s State of Product Marketing Report for 2020 shows that only 5% of product marketers feel like their role is fully understood, meaning quantifiable metrics are desperately needed to maintain credibility and leadership buy-in. So as you begin to determine how you could quantify product marketing at your organization, let’s first consider what’s possible from a metrics perspective.

A guide to measuring product marketing success
Devon O'Rourke
March 25, 2024

Podcast: Embracing Erosion, Episode 36

Devon O'Rourke
March 25, 2024
Podcast: Embracing Erosion, Episode 36

On this episode of Embracing Erosion, Devon chats with Jay Roxe, a veteran marketing leader and the former CMO at several influential tech companies including HYPR and BitSight.

Devon O'Rourke
March 11, 2024

Podcast: Embracing Erosion, Episode 35

Devon O'Rourke
March 11, 2024
Podcast: Embracing Erosion, Episode 35

On this episode of Embracing Erosion, Devon chats with Jason Smith, the visionary CEO and Co-Founder of Klue.

Devon O'Rourke
March 5, 2024

How Product Marketers Armed with Customer Insights Can Fuel Your GTM Motion

Devon O'Rourke
March 5, 2024
How Product Marketers Armed with Customer Insights Can Fuel Your GTM Motion

Building an effective customer feedback loop requires positive relationships with customers, easy to use processes and systems, consistent outreach, and a way to ask the right questions to uncover valuable insights. 

Devon O'Rourke
February 28, 2024

Case Study: OpenX

Devon O'Rourke
February 28, 2024
Case Study: OpenX

We sat down and interviewed Amanda Forrester, Vice President of Marketing at OpenX, to get her thoughts on our work together over the past year.

Devon O'Rourke
February 26, 2024

Podcast: Embracing Erosion, Episode 34

Devon O'Rourke
February 26, 2024
Podcast: Embracing Erosion, Episode 34

On this episode of Embracing Erosion, Devon chats with Michael Applebaum, the Vice President of Product Marketing at Indigo Ag and formerly of Tenable, Nexthink, IBM Security, and Opower.

Devon O'Rourke
February 22, 2024

2024 Is Going to Look Different for Product Marketers - Here’s How to Prepare

Devon O'Rourke
February 22, 2024
2024 Is Going to Look Different for Product Marketers - Here’s How to Prepare

While none of us has a crystal ball or knows what exactly 2024 will bring, Fluvio’s work to date with leaders across a variety of product marketing orgs has shed some light on a few of the main differences and challenges that lie ahead for product marketers this year. Here is what you can expect to see in the coming months, and how to prepare. 

Devon O'Rourke
February 12, 2024

Podcast: Embracing Erosion, Episode 33

Devon O'Rourke
February 12, 2024
Podcast: Embracing Erosion, Episode 33

On this episode of Embracing Erosion, Devon chats with Janine Gianfredi, the Chief Marketing Officer at Transcarent and the former Chief Marketing Officer at the United States Digital Service under the Obama Administration

Devon O'Rourke
February 8, 2024

Announcing a Strategic Partnership: Fluvio & Product Marketing Alliance

Devon O'Rourke
February 8, 2024
Announcing a Strategic Partnership: Fluvio & Product Marketing Alliance

We are thrilled to announce a strategic partnership between Fluvio and the Product Marketing Alliance (PMA).

Devon O'Rourke
February 5, 2024

The PMM's Guide to Applying Project Management Tools for More Successful Launches

Devon O'Rourke
February 5, 2024
The PMM's Guide to Applying Project Management Tools for More Successful Launches

This is part two of a three-part series exploring the intersection of project management and product marketing. We look at the structured approach of project management and how it can elevate go-to-market strategies and activities.

Devon O'Rourke
January 31, 2024

Podcast: Embracing Erosion, Episode 32

Devon O'Rourke
January 31, 2024
Podcast: Embracing Erosion, Episode 32

On this episode of Embracing Erosion, Devon chats with Tony Yang, the Growth Advisor to portfolio companies at Mucker Capital and MuckerLab, and the CEO & Co-founder of RevOptica.

Devon O'Rourke
January 22, 2024

Why Design Thinking is Beneficial to Product Marketing Managers

Devon O'Rourke
January 22, 2024
Why Design Thinking is Beneficial to Product Marketing Managers

While originally the concept of design thinking was for product teams and designers to leverage, it is a framework that can be applied across an organization and can be especially valuable for your product marketing team to leverage.

Devon O'Rourke
January 15, 2024

Podcast: Embracing Erosion, Episode 31

Devon O'Rourke
January 15, 2024
Podcast: Embracing Erosion, Episode 31

On this episode of Embracing Erosion, Devon sits down to make 2024 predictions alongside Jason Oakley (Founder of Productive PMM) and Derek Osgood (Co-founder and CEO of Ignition).

Devon O'Rourke
January 10, 2024

Case Study: Powerhouse Dynamics

Devon O'Rourke
January 10, 2024
Case Study: Powerhouse Dynamics

We sat down and interviewed Jay Fiske, President of Powerhouse Dynamics, to get his thoughts on our work together over the past six months.

Devon O'Rourke
January 3, 2024

2023 Fluvio Company Annual Report, Reflection and Lookahead

Devon O'Rourke
January 3, 2024
2023 Fluvio Company Annual Report, Reflection and Lookahead

While 2023 was a broadly challenging year for the tech industry, Fluvio took advantage of new opportunities to expand services and doubled down on solving the biggest go-to-market (GTM) challenges for clients. Ultimately, resilience and flexibility allowed us to grow revenue for the fourth consecutive year.

Devon O'Rourke
January 2, 2024

Podcast: Embracing Erosion, Episode 30

Devon O'Rourke
January 2, 2024
Podcast: Embracing Erosion, Episode 30

On this episode of Embracing Erosion, Devon chats with Ian Cairns, the co-founder and CEO of Freeplay and former product leader at Firstbase and Twitter.

Devon O'Rourke
December 19, 2023

Podcast: Embracing Erosion, Episode 29

Devon O'Rourke
December 19, 2023
Podcast: Embracing Erosion, Episode 29

On this episode of Embracing Erosion, Devon chats with Andrew Blancato, the Founder of Purpose Talent and former people and recruiting leader for companies like Kickstarter, Etsy, and Casper.

Devon O'Rourke
December 5, 2023

Podcast: Embracing Erosion, Episode 28

Devon O'Rourke
December 5, 2023
Podcast: Embracing Erosion, Episode 28

On this episode of Embracing Erosion, Devon chats with Andy McCotter-Bicknell, the Head of Competitive Intelligence at Apollo

Devon O'Rourke
November 20, 2023

Podcast: Embracing Erosion, Episode 27

Devon O'Rourke
November 20, 2023
Podcast: Embracing Erosion, Episode 27

On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange.

Devon O'Rourke
November 16, 2023

Software Products that Every Product Marketer Should Use

Devon O'Rourke
November 16, 2023
Software Products that Every Product Marketer Should Use

Product marketers can take advantage of some pretty cool technology to become even more powerful. In this article, we highlight specific software tools that have the ability to transform your day-to-day work.

Devon O'Rourke
November 6, 2023

Podcast: Embracing Erosion, Episode 26

Devon O'Rourke
November 6, 2023
Podcast: Embracing Erosion, Episode 26

On this episode of Embracing Erosion, Devon chats with Chris Mills, the VP of Product Marketing at Wrike.

Newer Posts
Older Posts
Back to Top
Privacy Policy

© Copyright 2025 Fluvio Marketing, LLC. All rights reserved