WHERE COMPANIES GET STUCK

Many organizations don't have a formalized beta program at all, and those that do often treat it as a technical checkpoint rather than a GTM input. Recruitment criteria aren't tied to ICP, feedback collection isn't standardized, and the insights generated rarely influence launch planning or enablement. When the process varies across product lines, or doesn't exist in a repeatable form, the quality of the signal varies with it.

HOW WE APPROACH THIS

Fluvio designs and installs beta programs structured around your product portfolio and organizational needs. That includes defining recruitment criteria aligned to your ICP, standardizing communication and feedback collection, establishing success metrics like NPS and CSAT at exit, and connecting beta insights directly to your launch planning and enablement process. For teams building a beta program for the first time, we help stand up the full process from scratch.

WHEN TO INVEST

If you don't have a formalized beta process, if your existing process varies across product lines, if beta insights aren't influencing downstream GTM decisions, or if your participants don't consistently reflect your ICP.