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      <image:title>Blog Summary</image:title>
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    <loc>https://www.fluviomarketing.com/blog-summary/the-pmm-revenue-gap-why-product-marketing-is-often-measured-too-late-to-matter</loc>
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    <lastmod>2026-03-30</lastmod>
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      <image:title>Blog Summary - The PMM Revenue Gap: Why Product Marketing Is Often Measured Too Late to Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/4b4bae1b-419f-41ae-af5c-fd5d727167ae/Exec+alignment.png</image:loc>
      <image:title>Blog Summary - The PMM Revenue Gap: Why Product Marketing Is Often Measured Too Late to Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog Summary - The PMM Revenue Gap: Why Product Marketing Is Often Measured Too Late to Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9cd6bf40-5b80-4817-95d8-12d122e32650/High-impact+PMM+spectrum.png</image:loc>
      <image:title>Blog Summary - The PMM Revenue Gap: Why Product Marketing Is Often Measured Too Late to Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b84fe9fe-26f2-4a3f-804d-93fbee16a49d/Exec+view+of+PMM.png</image:loc>
      <image:title>Blog Summary - The PMM Revenue Gap: Why Product Marketing Is Often Measured Too Late to Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/acfaf015-a092-4311-a5c0-f4cad512043e/PMM+rev+metric+improvement.png</image:loc>
      <image:title>Blog Summary - The PMM Revenue Gap: Why Product Marketing Is Often Measured Too Late to Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/3d345456-ccf9-4231-b7e3-9d66e05e7164/Fluvio+GTM+Model.png</image:loc>
      <image:title>Blog Summary - The PMM Revenue Gap: Why Product Marketing Is Often Measured Too Late to Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/16e08a4f-352e-4679-a12b-95d4e56bbbc2/Revenue+influence.png</image:loc>
      <image:title>Blog Summary - The PMM Revenue Gap: Why Product Marketing Is Often Measured Too Late to Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/519798f3-1fc8-414d-af41-8a0977b3629c/Limitations+.png</image:loc>
      <image:title>Blog Summary - The PMM Revenue Gap: Why Product Marketing Is Often Measured Too Late to Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/910ed4e6-685b-4742-8fd6-96b91dc3cd5e/Strategic+vs+reactive.png</image:loc>
      <image:title>Blog Summary - The PMM Revenue Gap: Why Product Marketing Is Often Measured Too Late to Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/fluvio-and-product-marketing-alliance-expand-strategic-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
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      <image:title>Blog Summary - Fluvio and Product Marketing Alliance Expand Strategic Partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/product-marketing-in-a-product-led-organization-leading-beyond-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/chris-gaebler-cmo-and-enterprise-marketing-leader-on-navigating-constant-change-ais-impact-on-teams-and-the-new-realities-of-modern-go-to-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/2025-fluvio-company-annual-report-reflection-amp-lookahead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
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      <image:title>Blog Summary - 2025 Fluvio Company Annual Report, Reflection &amp;amp; Lookahead - Make it stand out</image:title>
      <image:caption>1 Includes Recruiting &amp; Talent Development, GTM Assessments, and Partnership Revenue 2 Measured via surveys during client offboarding, NPS benchmarks - 100th percentile across all industries</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/4f3723d6-82fa-418b-ac3b-a4b917fcb4b9/Fluvio+ROI+.png</image:loc>
      <image:title>Blog Summary - 2025 Fluvio Company Annual Report, Reflection &amp;amp; Lookahead - Make it stand out</image:title>
      <image:caption>Source: UserEvidence</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/5767f25e-f41b-441b-8310-d8760457a186/Jason.jpg</image:loc>
      <image:title>Blog Summary - 2025 Fluvio Company Annual Report, Reflection &amp;amp; Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2b5c898a-e303-46ac-98e4-0bd60425ff84/Summer+Daoud+2.jpg</image:loc>
      <image:title>Blog Summary - 2025 Fluvio Company Annual Report, Reflection &amp;amp; Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/00b7da16-61d4-4781-aa13-3b073205ae66/Liz+Urheim.jpg</image:loc>
      <image:title>Blog Summary - 2025 Fluvio Company Annual Report, Reflection &amp;amp; Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-communicate-your-company-culture-to-product-marketers-youre-interviewing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/beyond-employee-count-why-firmographics-are-failing-and-what-gtm-leaders-should-do-next</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-season-2-episode-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/facilitation-at-scale-from-startup-chaos-to-enterprise-politics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b5e9c7ba-ff66-467e-8a64-ba51d06d19b8/unnamed+%282%29.png</image:loc>
      <image:title>Blog Summary - Facilitation at Scale: From Startup Chaos to Enterprise Politics - Make it stand out</image:title>
      <image:caption>Per the Product Marketing Alliance’s “State of Product Marketing 2023 Report” product marketers identified communication (79.5%), collaboration (77.5%), and strategic planning/business skills (71.5%) as the top skills essential to success. Facilitation encompasses each of these skills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/4ae3b04b-4fd8-4563-be48-9c03b9deaaa1/unnamed+%281%29.png</image:loc>
      <image:title>Blog Summary - Facilitation at Scale: From Startup Chaos to Enterprise Politics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/614c9a4b-5108-4c56-b305-484a09f0e30a/unnamed+%283%29.png</image:loc>
      <image:title>Blog Summary - Facilitation at Scale: From Startup Chaos to Enterprise Politics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/5de7af06-9f16-46d9-b114-05a069b55c39/unnamed.png</image:loc>
      <image:title>Blog Summary - Facilitation at Scale: From Startup Chaos to Enterprise Politics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-season-2-episode-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/from-experiments-to-standards-how-product-marketing-teams-can-operationalize-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/the-multiplier-effect-how-pmm-and-growth-marketing-work-together-to-accelerate-saas-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6b26d625-a679-45f1-8243-8f53fd5617ac/Mckinsey+chart.png</image:loc>
      <image:title>Blog Summary - The Multiplier Effect: How PMM and Growth Marketing Work Together to Accelerate SaaS Growth - Make it stand out</image:title>
      <image:caption>Source: The growing importance of software product marketing managers, McKinsey</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/playing-to-win-why-product-marketing-is-business-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/product-marketing-agency-vs-consultancy-why-the-embedded-model-wins-in-the-ai-era</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6cc88294-08cb-49a7-b694-f7c5720c3834/Conultancies+vs+Agencies+vs+Fractional.png</image:loc>
      <image:title>Blog Summary - Product Marketing Agency vs. Consultancy: Why the Embedded Model Wins in the AI Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/when-product-marketing-and-product-management-are-not-aligned</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-13</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-season-2-episode-10-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-11</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-season-2-episode-10</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/market-research-best-practices-how-to-run-smarter-faster-more-actionable-studies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-07</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/2025-product-marketing-ai-trends-report-why-adoption-is-risingbut-strategy-still-lags</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7992a528-28b7-42eb-af78-92fd52784cb0/AI+Governance+%26+Support.png</image:loc>
      <image:title>Blog Summary - 2025 Product Marketing AI Trends Report: Why Adoption Is Rising—But Strategy Still Lags - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c1b57379-a820-4c43-893c-267bfd55f95f/Respondent+role+by+org+size.png</image:loc>
      <image:title>Blog Summary - 2025 Product Marketing AI Trends Report: Why Adoption Is Rising—But Strategy Still Lags - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/75bae41b-256c-4740-9332-23ab6732e1a6/Ai+Maturity.png</image:loc>
      <image:title>Blog Summary - 2025 Product Marketing AI Trends Report: Why Adoption Is Rising—But Strategy Still Lags - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b1ecaf79-6af2-42a8-a3a7-1869dad77349/AI+Change+over+12+months.png</image:loc>
      <image:title>Blog Summary - 2025 Product Marketing AI Trends Report: Why Adoption Is Rising—But Strategy Still Lags - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/8248ea42-cb74-4be3-b341-072ac16d381f/AI+Tasks.png</image:loc>
      <image:title>Blog Summary - 2025 Product Marketing AI Trends Report: Why Adoption Is Rising—But Strategy Still Lags - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/bd75fddc-2020-47ec-9590-818cc28a80da/Biggest+Problems+AI+Solves.png</image:loc>
      <image:title>Blog Summary - 2025 Product Marketing AI Trends Report: Why Adoption Is Rising—But Strategy Still Lags - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/bf56690f-4955-4068-b484-28f053f10b5a/AI+Decision+Makers.png</image:loc>
      <image:title>Blog Summary - 2025 Product Marketing AI Trends Report: Why Adoption Is Rising—But Strategy Still Lags - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b804d83c-c98a-4f16-8af6-cdaeb6f99ad8/Challenges.png</image:loc>
      <image:title>Blog Summary - 2025 Product Marketing AI Trends Report: Why Adoption Is Rising—But Strategy Still Lags - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/from-interviews-to-impact-turning-qualitative-research-into-business-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/5a7478b1-7e93-4f1d-b2c8-f0f7f53806b4/1740207314721.jpg</image:loc>
      <image:title>Blog Summary - From Interviews to Impact: Turning Qualitative Research into Business Strategy - Make it stand out</image:title>
      <image:caption>Source: Data Analysis in Qualitative Research, PubMed Central, National Library of Medicine</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/organizational-design-how-to-unlock-strategic-impact-from-product-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7e5fa320-52ce-44c3-af77-c7cef88acea0/Star+Model+visual.png</image:loc>
      <image:title>Blog Summary - Organizational Design: How to Unlock Strategic Impact from Product Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/fluvio-ventures-invests-in-winwareai-and-weblessai-pioneering-the-future-of-digital-interaction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a9bb5f6f-e9f4-4091-8cb8-5d65f2997fb0/Screenshot+2025-07-09+091318.png</image:loc>
      <image:title>Blog Summary - Fluvio Ventures Invests in Winware.ai and Webless.ai, Pioneering the Future of Digital Interaction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/e3b093db-15d3-4c45-af70-133a3c7b520b/Screenshot+2025-07-09+091246.png</image:loc>
      <image:title>Blog Summary - Fluvio Ventures Invests in Winware.ai and Webless.ai, Pioneering the Future of Digital Interaction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/scaling-product-marketing-how-pmm-teams-evolve-from-startup-to-enterprise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-02</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-verifone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a5228e64-f7aa-404d-9eb3-63e8631bccd3/1736445092799.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Verifone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/787fabbd-ff56-48d8-9b63-c61869d13e72/1736445094283.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Verifone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ccd79643-7b22-4a38-9d53-4a3a40410691/1736445095264.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Verifone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b1879f18-66fc-4ccf-b76e-b3db400ea38e/Liz+Urheim.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Verifone - Liz Urheim</image:title>
      <image:caption>Chief Marketing Officer, Verifone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7e03c74f-19f1-4e14-84f2-cdae32ae2cac/Heather+Hooks-fotor-enhance-20250630111243.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Verifone - Heather Hooks</image:title>
      <image:caption>VP of Product Marketing &amp; Enablement, Verifone</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/the-hidden-costs-of-poor-positioning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-24</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-season-2-episode-7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/2025-product-marketing-hiring-trends-report-why-hiring-product-marketing-leaders-is-broken</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/53ec5cad-b8d6-4348-891f-c8257f8adeb3/IC+vs+Director%2B.png</image:loc>
      <image:title>Blog Summary - 2025 Product Marketing Hiring Trends Report: Why Hiring Product Marketing Leaders is Broken - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-season-2-episode-6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-product-marketers-can-stand-out-in-todays-competitive-job-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/dont-sleep-on-potential-how-to-evaluate-core-competencies-when-hiring-product-marketers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/zoom-in-to-stand-out-how-positioning-and-messaging-clarify-what-makes-you-different</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/4a8991b7-374e-4c80-9bb3-a32b95af52a7/Inbound.jpg</image:loc>
      <image:title>Blog Summary - Zoom In to Stand Out: How Positioning and Messaging Clarify What Makes You Different - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/introducing-fluvio-pathways-elevating-your-product-marketing-teams-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ec8db748-0fe5-4cae-abbb-3d092becaa60/Pathways+Model.jpg</image:loc>
      <image:title>Blog Summary - Introducing Fluvio Pathways:  Elevating Your Product Marketing Team’s Impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/fluvio-workshops-what-to-expect-and-why-they-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-build-a-reliable-case-study-pipeline-with-customer-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/42986e7b-fdf6-42c2-819d-4c1f9e0d2ff0/Images+for+Case+Study+Blog+Post.png</image:loc>
      <image:title>Blog Summary - How to Build a Reliable Case Study Pipeline with Customer Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/84546532-4184-4e7b-97ba-8d4e2f70ced5/Images+for+Case+Study+Blog+Post+%281%29.jpg</image:loc>
      <image:title>Blog Summary - How to Build a Reliable Case Study Pipeline with Customer Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/fa7bf5ce-3401-4a71-8eb4-df6e967e315a/chat+1.jpg</image:loc>
      <image:title>Blog Summary - How to Build a Reliable Case Study Pipeline with Customer Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/3fbbd9d7-7186-4862-9f33-8eca88a12336/chart+2.jpg</image:loc>
      <image:title>Blog Summary - How to Build a Reliable Case Study Pipeline with Customer Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/d460501e-3a84-42ab-ae0c-0635d662048e/chart+3.jpg</image:loc>
      <image:title>Blog Summary - How to Build a Reliable Case Study Pipeline with Customer Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ab0cdc90-8329-4144-bdff-8239d0ff7ff3/Images+for+Case+Study+Blog+Post+%282%29.png</image:loc>
      <image:title>Blog Summary - How to Build a Reliable Case Study Pipeline with Customer Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a4dbae01-eeb5-42e6-88f6-b8563af17d98/Images+for+Case+Study+Blog+Post+%283%29.png</image:loc>
      <image:title>Blog Summary - How to Build a Reliable Case Study Pipeline with Customer Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/5-recommendations-to-help-attentive-leaders-align-on-product-launches-plus-3-free-templates</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6cdde8d4-7508-4a83-9621-79e2a9c1a6d5/Screenshot+2025-03-06+085832.jpg</image:loc>
      <image:title>Blog Summary - 5 Recommendations to Help Attentive Leaders Align on Product Launches (Plus 3 Free Templates) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7d452828-0fb9-4252-969a-66f01f36a4c4/Screenshot+2025-03-06+085955.jpg</image:loc>
      <image:title>Blog Summary - 5 Recommendations to Help Attentive Leaders Align on Product Launches (Plus 3 Free Templates) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/mastering-the-software-launch-process-part-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/introducing-the-fluvio-job-board-a-curated-platform-for-elite-pmm-talent-amp-hiring-managers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/75a0293e-b9fd-4288-b8b0-dba8a56045eb/job+board.jpg</image:loc>
      <image:title>Blog Summary - Introducing The Fluvio Job Board, a Curated Platform for Elite PMM Talent &amp;amp; Hiring Managers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/mastering-the-software-launch-process-part-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/49488f73-a7ad-45ce-9f0a-c7d89cee9010/Launch+plan.jpg</image:loc>
      <image:title>Blog Summary - Mastering the Software Launch Process: Part 3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-drata</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/0d341ebc-ddc3-47e9-a8e2-3ec98cb56708/drata_ccm_image.png</image:loc>
      <image:title>Blog Summary - Case Study: Drata - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/140dfa9f-f83f-4676-92d6-f503a7148891/aaae5094-de2f-4dce-8994-3aa4fb60f53e_medium.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Drata - Topher Stephenson</image:title>
      <image:caption>Senior Director of Product &amp; Partner Marketing, Drata</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-attentive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/4585ace6-d771-4ec5-b91f-30f996358953/65441b08986c7805ce02d304_help-center-collage.png</image:loc>
      <image:title>Blog Summary - Case Study: Attentive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/30f1e07d-09b3-4955-a4aa-5fb472e8b5f7/6670837a7ae12bf9bc214fcd_Why+Attentive_mobile+hero+update.png</image:loc>
      <image:title>Blog Summary - Case Study: Attentive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2b5c898a-e303-46ac-98e4-0bd60425ff84/Summer+Daoud+2.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Attentive - Summer Daoud</image:title>
      <image:caption>VP of Product Marketing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-bluecore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2ee5a45c-65da-4295-a72f-e5b2c8e09d03/bluecore_kBkaHC4.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Bluecore - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/3ae29d25-954c-491d-ba41-afa45950a3fb/Group-56611-2048x1482-1-1024x741.png</image:loc>
      <image:title>Blog Summary - Case Study: Bluecore - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/5767f25e-f41b-441b-8310-d8760457a186/Jason.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Bluecore - Jason Grunberg</image:title>
      <image:caption>Chief Marketing Officer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/2024-fluvio-company-annual-report-reflection-amp-lookahead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6a29315c-d8a7-4584-9797-6ac377072544/2024+Metrics.png</image:loc>
      <image:title>Blog Summary - 2024 Fluvio Company Annual Report, Reflection &amp;amp; Lookahead - Make it stand out</image:title>
      <image:caption>1 Includes Workshops, Launchpad, &amp; GTM Assessments 2 Measured via Google Form surveys, NPS benchmarks - 100th percentile across all industries</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9965c3d4-9189-4a43-a173-fffe53bc7d07/1736180541346.png</image:loc>
      <image:title>Blog Summary - 2024 Fluvio Company Annual Report, Reflection &amp;amp; Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/e7be3fd4-4fc1-4275-a1ec-9b0cc48cc2d2/1736180629804.png</image:loc>
      <image:title>Blog Summary - 2024 Fluvio Company Annual Report, Reflection &amp;amp; Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c8a9c52a-340b-4e7d-b868-55143a479a68/1736180568882.png</image:loc>
      <image:title>Blog Summary - 2024 Fluvio Company Annual Report, Reflection &amp;amp; Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-black-crow-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b51dfd79-c98a-4dbb-9f72-0f0fff45e665/66aa575886b912aad0655e78_analytics_main.png</image:loc>
      <image:title>Blog Summary - Case Study: Black Crow AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c8ff65aa-e258-4a65-b33c-c25b5d661a42/1722290627383.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Black Crow AI - JoAnn Martin</image:title>
      <image:caption>Chief Revenue Officer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/mastering-the-software-launch-process-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/balancing-expertise-and-self-doubt-overcoming-imposter-syndrome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-46</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/adapting-your-gtm-process-to-make-the-most-of-acquisitions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-45</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/mastering-the-software-launch-process-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-44</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-30</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-build-an-roi-calculator-for-b2b-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a7bc8582-39fa-4766-885a-63f4933f9824/ROI+Calculator+1.png</image:loc>
      <image:title>Blog Summary - How to Build an ROI Calculator for B2B Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/927f34ec-3b10-4957-b0b2-c21af6fa314d/ROI+Calculator+2.png</image:loc>
      <image:title>Blog Summary - How to Build an ROI Calculator for B2B Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a67d47b6-a9be-402f-8903-438daf2128d4/ROI+Calculator+3.png</image:loc>
      <image:title>Blog Summary - How to Build an ROI Calculator for B2B Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-abc-fitness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1d544b6d-9080-4f9d-9c7a-f3c2d459dd0a/web_337014287_1089233535110565_5190079226639752939_n.jpg</image:loc>
      <image:title>Blog Summary - Case Study: ABC Fitness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/abe2499f-0308-445e-89b3-30316ae8c876/ABC-Evo-Hover.jpg</image:loc>
      <image:title>Blog Summary - Case Study: ABC Fitness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/114c4692-c39f-4ff4-a6a9-e0a732f9302d/Candice+Mueller.jpg</image:loc>
      <image:title>Blog Summary - Case Study: ABC Fitness - Candice Mueller</image:title>
      <image:caption>Vice President of Platform Marketing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-43</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-42</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-41</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/the-generative-ai-playbook-for-product-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/e1cbccd3-82b0-494f-83e1-c57d81049eb3/Screenshot+2024-01-25+121405.png</image:loc>
      <image:title>Blog Summary - The Generative AI Playbook for Product Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-40</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-worldpay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ef23ac36-e604-449f-ae62-c349c508b4ca/Screenshot+2024-05-29+063552.png</image:loc>
      <image:title>Blog Summary - Case Study: Worldpay for Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ae021e98-8d2e-40ef-9852-1fdafb3555b0/WorldPay-Payment-Gateway-for-Gravity-Forms.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Worldpay for Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/d5793404-3e40-4d76-9ede-eeb30df56c65/8BZt6UiQ_400x400.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Worldpay for Platforms - Ernie Buday</image:title>
      <image:caption>Head of Product Marketing and GTM , Worldpay for Platforms</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-39</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/introducing-fluvio-recruiting-amp-talent-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/e15ba25d-0bc2-4085-9591-606a5ff956f2/Recruiting+%26+Talent.png</image:loc>
      <image:title>Blog Summary - Introducing, Fluvio Recruiting &amp;amp; Talent Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/0c98cdd7-0329-41e6-b6ad-08ebbd15ea08/PMM+Salaries.png</image:loc>
      <image:title>Blog Summary - Introducing, Fluvio Recruiting &amp;amp; Talent Development - Make it stand out</image:title>
      <image:caption>Source: Product Marketing Salary Survey 2023 Report</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-38</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/a-product-marketers-guide-to-sunsetting-a-product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9df2f81e-b6e5-4552-9cb2-47a62f1a87a4/Screenshot+2024-04-04+at+3.33.07+PM.png</image:loc>
      <image:title>Blog Summary - A Product Marketer’s Guide to Sunsetting a Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9fcbd109-743c-43dd-afc7-05f0c5226de9/Screenshot+2024-04-07+at+11.58.49+AM.png</image:loc>
      <image:title>Blog Summary - A Product Marketer’s Guide to Sunsetting a Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/645b3f4a-1c95-44e7-8837-f50c103e65ca/image+%285%29.png</image:loc>
      <image:title>Blog Summary - A Product Marketer’s Guide to Sunsetting a Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-37</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/facilitation-product-marketings-overlooked-super-skill</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/5b6a92cb-c7b3-4bbf-a45b-dde9616b39ee/PMA+Skills.png</image:loc>
      <image:title>Blog Summary - Facilitation: Product Marketing’s Overlooked “Super Skill” - Make it stand out</image:title>
      <image:caption>Source: State of Product Marketing Report 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-36</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-35</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-product-marketers-armed-with-customer-insights-can-fuel-your-gtm-motion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-openx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/32b0de57-d42d-49d4-ad06-e765ac516cb4/image+%283%29.png</image:loc>
      <image:title>Blog Summary - Case Study: OpenX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/67a7f156-0fb0-484c-8b99-a384877226df/image+%282%29.png</image:loc>
      <image:title>Blog Summary - Case Study: OpenX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/166c83c1-5490-4989-99be-d6084e4b2036/openx-server-to-server.png</image:loc>
      <image:title>Blog Summary - Case Study: OpenX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c6b0f9c7-54bc-4ec8-9c07-1afd1d804607/leader-amanda-forrester.jpg</image:loc>
      <image:title>Blog Summary - Case Study: OpenX - Amanda Forrester</image:title>
      <image:caption>Vice President of Marketing, OpenX</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-34</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/2024-is-going-to-look-different-for-product-marketers-heres-how-to-prepare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-22</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-33</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-12</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/announcing-a-strategic-partnership-fluvio-amp-product-marketing-alliance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a3e99b6c-5f5c-45a1-adec-324cc0b72861/PMA-Consult-with-Fluvio.png</image:loc>
      <image:title>Blog Summary - Announcing a Strategic Partnership: Fluvio &amp;amp; Product Marketing Alliance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/341ec43e-139f-432f-8ef7-171fd5172b40/1553857184012.jpg</image:loc>
      <image:title>Blog Summary - Announcing a Strategic Partnership: Fluvio &amp;amp; Product Marketing Alliance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/d7475ef9-d7ca-4db6-8fe0-31f7eeaed5bd/DSCF0184.jpg</image:loc>
      <image:title>Blog Summary - Announcing a Strategic Partnership: Fluvio &amp;amp; Product Marketing Alliance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6603199c-599f-4656-964b-6ccc492b35f9/Devon%27s+deck_+Global+Briefing+_+Austin+2024+-+private+%26+confidential%2C+not+for+further+distribution.pptx.png</image:loc>
      <image:title>Blog Summary - Announcing a Strategic Partnership: Fluvio &amp;amp; Product Marketing Alliance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/the-pmms-guide-to-applying-project-management-tools-for-more-successful-launches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/66fe5c1b-7f4c-4b1f-9ebc-1e9b923c3fd7/PMM%2BPM+Blog+pt2+Visuals+%281%29.png</image:loc>
      <image:title>Blog Summary - The PMM's Guide to Applying Project Management Tools for More Successful Launches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/69c9f1a8-dcbc-4996-8f8b-426934160268/PMM%2BPM+Blog+pt2+Visuals+%282%29.jpg</image:loc>
      <image:title>Blog Summary - The PMM's Guide to Applying Project Management Tools for More Successful Launches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a55534f8-19ed-4f41-b8c7-8bcca76a370d/PMM%2BPM+Blog+pt2+Visuals+%283%29.png</image:loc>
      <image:title>Blog Summary - The PMM's Guide to Applying Project Management Tools for More Successful Launches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-32</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-31</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/why-design-thinking-is-beneficial-to-product-marketing-managers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a2a8bad5-a549-4323-be84-6274ebed7f16/Design+thinking+lifecycle.png</image:loc>
      <image:title>Blog Summary - Why Design Thinking is Beneficial to Product Marketing Managers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/542eb56d-7afa-46b8-97c7-a73927fba61d/Interview+curve.png</image:loc>
      <image:title>Blog Summary - Why Design Thinking is Beneficial to Product Marketing Managers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-31</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-15</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-powerhouse-dynamics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/054dcbd3-0432-46e6-ab94-69ec6024261c/image+%281%29.png</image:loc>
      <image:title>Blog Summary - Case Study: Powerhouse Dynamics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7ff68e7c-d006-4640-8b4b-35b61d21a43f/Powerhouse-Dynamics-Jay-Fiske.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Powerhouse Dynamics - Jay Fiske</image:title>
      <image:caption>President of Powerhouse Dynamics</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/2023-fluvio-company-annual-report-reflection-and-lookahead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c4fb420b-add6-478d-abbe-13a8f00e5c01/2023+Fluvio+Performance_2.png</image:loc>
      <image:title>Blog Summary - 2023 Fluvio Company Annual Report, Reflection and Lookahead - Make it stand out</image:title>
      <image:caption>1 Includes Workshops, Launchpad, &amp; GTM Assessments 2 Measured via Google Form surveys, NPS benchmarks - 100th percentile across all industries 3 Measured via monthly Gusto employee surveys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a19ba90d-40f9-42a9-95a2-5ca69414d8dc/Keri.jpg</image:loc>
      <image:title>Blog Summary - 2023 Fluvio Company Annual Report, Reflection and Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b482019b-b158-4876-ba7b-62f3186e462d/DY5A3148.jpg</image:loc>
      <image:title>Blog Summary - 2023 Fluvio Company Annual Report, Reflection and Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7b655392-0a2f-4ac8-b36e-c3d4bb803947/Fluvio+team_5.png</image:loc>
      <image:title>Blog Summary - 2023 Fluvio Company Annual Report, Reflection and Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-30</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-29</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-28</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-27</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/software-products-that-every-product-marketer-should-use</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b2f2a8a2-6402-433c-8e8d-e79578cdb89c/Blog+Image+1.png</image:loc>
      <image:title>Blog Summary - Software Products that Every Product Marketer Should Use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c1bbd24d-fc30-4c5e-a06d-4f3118447d61/Blog+Image+2.png</image:loc>
      <image:title>Blog Summary - Software Products that Every Product Marketer Should Use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/4a866ae7-82fd-4342-9ef8-47e19e1bda4b/Blog+Image+3.png</image:loc>
      <image:title>Blog Summary - Software Products that Every Product Marketer Should Use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2dc76531-b265-4f35-ab29-6ed920d99cef/Blog+Image+4.png</image:loc>
      <image:title>Blog Summary - Software Products that Every Product Marketer Should Use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9108f88c-c980-4f42-8927-bd56df21f54e/Blog+Image+5.png</image:loc>
      <image:title>Blog Summary - Software Products that Every Product Marketer Should Use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a3327d30-8664-4ff6-8fdc-b9477290540f/Blog+Image+6.png</image:loc>
      <image:title>Blog Summary - Software Products that Every Product Marketer Should Use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-26</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-06</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/the-synergy-of-scope-and-strategy-integrating-project-management-principles-to-elevate-product-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/3c80ee0b-e58d-41e2-9b13-2cbb1d666c85/PMM%2BPM+Blog+Visual.png</image:loc>
      <image:title>Blog Summary - The Synergy of Scope and Strategy: Integrating Project Management Principles to Elevate Product Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/fluvio-ventures-celebrates-freeplays-seed-funding-and-open-beta-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ece27040-edff-4a88-8526-4bbed0f34c1e/Freeplay.png</image:loc>
      <image:title>Blog Summary - Freeplay's Pre-Seed Funding and Open Beta Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b9d2452b-1c03-4bda-9a10-c6b2e040cef3/Freeplay+2.png</image:loc>
      <image:title>Blog Summary - Freeplay's Pre-Seed Funding and Open Beta Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/959aa342-fff3-4102-aec6-0e50cc6b3a7a/Freeplay+3.png</image:loc>
      <image:title>Blog Summary - Freeplay's Pre-Seed Funding and Open Beta Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-winware</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/acf53875-5f35-42da-b4cf-ba9918c8a245/Screenshot+2023-10-31+090338.png</image:loc>
      <image:title>Blog Summary - Case Study: Winware - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/d7d9d712-5178-423a-b05b-552a8d1198f8/629a32d221db59241119196d_HERO+1759x992.png</image:loc>
      <image:title>Blog Summary - Case Study: Winware - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/e85bec92-ad54-44fa-97d4-ec5af500ff99/Steven+Cohn.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Winware - Steven Cohn</image:title>
      <image:caption>Founder &amp; CEO of Winware</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/why-and-how-to-invest-in-product-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-12</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/navigating-product-marketing-kpis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-10</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-09</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/mastering-customer-amp-market-interviews-a-guide-for-product-marketers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-27</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/who-gets-hired-product-led-or-sales-led-pmms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-19</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-nerdio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6ae00f0b-65cc-4a10-bcb3-45e125347560/HA-Nerdio.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Nerdio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/4d0136ad-3708-4e74-8ab4-9f3174c64c01/Popup-Monitor-Small.png</image:loc>
      <image:title>Blog Summary - Case Study: Nerdio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/82ef9ca4-e1f1-44b9-ae4b-2ecc6ae33a85/Amol-1800x1800-1.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Nerdio - Amol Dalvi</image:title>
      <image:caption>VP of Product at Nerdio</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-11</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-revsure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/d2729f5f-603b-449c-b129-7e4869145670/63ceb95c64ac31083e262f96_RevSure.AI+%E2%80%93+Integrations+-+800px.png</image:loc>
      <image:title>Blog Summary - Case Study: RevSure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/3aa8ab2d-864c-4524-914f-5f6d83b476c6/Deepinder.png</image:loc>
      <image:title>Blog Summary - Case Study: RevSure - Deepinder Singh Dhingra</image:title>
      <image:caption>Founder &amp; CEO of RevSure</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-29</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/shifting-the-paradigm-for-ai-usage-in-product-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/75ace823-0004-4da0-8b6b-79c157d5e30d/Screenshot+2023-08-23+161546.png</image:loc>
      <image:title>Blog Summary - Shifting the Paradigm for AI Usage in Product Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/70aba294-e03c-4fe4-bce4-e728e0055f68/Screenshot+2023-08-23+161655.png</image:loc>
      <image:title>Blog Summary - Shifting the Paradigm for AI Usage in Product Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/propelling-growth-leveraging-product-marketing-as-a-strategic-function-to-achieve-target-okrs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/50dd5067-96a3-4d39-afe7-e4639424801d/Blog_PMM+Metrics+1.png</image:loc>
      <image:title>Blog Summary - Propelling Growth: Leveraging Product Marketing as a Strategic Function to Achieve Target OKRs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/828b4fce-572e-496f-b6bf-e323497686f2/Blog_PMM+Metrics+2.png</image:loc>
      <image:title>Blog Summary - Propelling Growth: Leveraging Product Marketing as a Strategic Function to Achieve Target OKRs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-14</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/streamlining-customer-understanding-leveraging-archetypes-over-personas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/0fd6c606-1ff2-44a7-a42b-a75d6f4de977/Mary+persona+-+photo.png</image:loc>
      <image:title>Blog Summary - Streamlining Customer Understanding: Leveraging Archetypes Over Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2dd03904-c0cf-4345-a86a-ce3033fe044e/Doer+archetype+-+photo.png</image:loc>
      <image:title>Blog Summary - Streamlining Customer Understanding: Leveraging Archetypes Over Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7904b07d-7068-4740-82c9-01c54a0d4b5c/Buyer+Journey+-+photo.png</image:loc>
      <image:title>Blog Summary - Streamlining Customer Understanding: Leveraging Archetypes Over Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-31</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-18</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-20</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-help-your-team-approach-inbound-product-marketing-activities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/60e2d684-d448-4b00-ac3d-2726c1343e91/Inbound.jpg</image:loc>
      <image:title>Blog Summary - How to Help Your Team Approach Inbound Product Marketing Activities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9301a8ce-2af7-463d-aa12-6dcb2ea506fe/GTM+Model+Blog+-+Supporting+Graphics.png</image:loc>
      <image:title>Blog Summary - How to Help Your Team Approach Inbound Product Marketing Activities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/870591f5-2ff6-41a7-b12a-5d31874a87db/Prospectus.png</image:loc>
      <image:title>Blog Summary - How to Help Your Team Approach Inbound Product Marketing Activities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7557363a-3c2f-4636-9601-8cb7c06a27ce/GTM+Model+Blog+-+Supporting+Graphics+%282%29.png</image:loc>
      <image:title>Blog Summary - How to Help Your Team Approach Inbound Product Marketing Activities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-succeed-in-your-first-product-marketing-role</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-05</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-20</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/market-research-the-linchpin-of-your-go-to-market-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/36c931e3-373a-4142-9358-16ff331a7b30/Market+Research+Blog+Slide.png</image:loc>
      <image:title>Blog Summary - Market Research: The Linchpin of Your Go-To-Market Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-enverus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/aa77114b-e007-4a3a-8e31-35876457d24a/Enverus_Blog_Asset_Recipe_Screenshot01-1024x681.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Enverus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ac279a8a-2cb2-4f4c-a777-01e3d1452779/FwhW3joWAAE_vEu.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Enverus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/e0477ff4-d74b-4861-b74b-61727eac6d8b/Keri.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Enverus - Keri Brooke</image:title>
      <image:caption>Chief Marketing Officer, Enverus</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/driving-effective-collaboration-between-product-management-and-product-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/introducing-fluvios-gtm-asessment-helping-product-marketing-leaders-evaluate-qualify-and-accelerate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-05</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-13</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-08</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-12</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-24</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-11</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-10</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/introducing-a-new-persona-into-your-gtm-motion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-10</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-28</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/introducing-fluvio-ventures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-25</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/cracking-the-code-the-ultimate-guide-to-mastering-the-go-to-market-launch-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/28fd35d4-6e31-4df9-b261-d9f12a5824c5/Well-designed+launch+process.png</image:loc>
      <image:title>Blog Summary - Cracking the Code: The Ultimate Guide to Mastering the Go-to-Market Launch Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-13</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/identifying-pmm-talent-with-al-dea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/07220998-b13f-4124-abf4-e8bf5322da85/Al+Dea.jpg</image:loc>
      <image:title>Blog Summary - Identifying PMM Talent with Al Dea - Al Dea</image:title>
      <image:caption>Founder of Betterwork Lab</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-28</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-13</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-iproov</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/32e84690-7080-4c13-9a6e-63ae700924ca/iProov.jpg</image:loc>
      <image:title>Blog Summary - Case Study: iProov - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/5a95ba96-afbc-440f-8613-5edea0d4e300/knab-grabs-iproovs-biometric-id-for-dutch-digital-banking.jpg</image:loc>
      <image:title>Blog Summary - Case Study: iProov - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/e33c9734-9298-4bd9-a0a1-ba7569fed5a9/DY5A3148.jpg</image:loc>
      <image:title>Blog Summary - Case Study: iProov - Nicole Rowe</image:title>
      <image:caption>Chief Marketing Officer at iProov</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/why-plg-is-product-marketings-secret-weapon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-07</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-30</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-16</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/2022-fluvio-company-annual-report-reflection-amp-lookahead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/cfd8a2b5-09a3-49db-a524-aa890b7b8199/2022+performance_1.png</image:loc>
      <image:title>Blog Summary - 2022 Fluvio Company Annual Report, Reflection and Lookahead - Make it stand out</image:title>
      <image:caption>1 Measured via Google Form surveys, NPS benchmarks - 100th percentile across all industries 2 Measured via monthly Gusto employee surveys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/fd66a127-84cf-43f7-9d17-8b0fe6537295/suite+of+services.png</image:loc>
      <image:title>Blog Summary - 2022 Fluvio Company Annual Report, Reflection and Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/8c9aad8e-c817-4389-a820-10ffa7255352/Team+banner_1.png</image:loc>
      <image:title>Blog Summary - 2022 Fluvio Company Annual Report, Reflection and Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-break-in-and-succeed-in-product-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-25</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-19</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-05</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/fluvio-marketecture-workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a2980754-8e3f-46fd-b2a3-38763689ad9e/Marketecture+Template+2.png</image:loc>
      <image:title>Blog Summary - Fluvio Marketecture Workshops - Make it stand out</image:title>
      <image:caption>Simple Marketecture Example</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-build-a-competitive-program-competitive-intelligence-competitive-enablement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/075dacf5-7979-4ee4-9fee-d975c32380da/Battlecard+Image+for+Blog.png</image:loc>
      <image:title>Blog Summary - How to Build a Competitive Program: Competitive Intelligence + Competitive Enablement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/4391baa1-3266-4b5f-bcbd-48209050ac89/Positioning+Matrix+Image+for+Blog.png</image:loc>
      <image:title>Blog Summary - How to Build a Competitive Program: Competitive Intelligence + Competitive Enablement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/podcast-embracing-erosion-episode-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-22</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/hard-vs-soft-skills-necessary-to-be-a-stellar-pmm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c4113b97-2d03-41a1-a51a-8ad7f9a55529/Fluvio_Product-Marketing-Spectrum_DEF_v8_b.png</image:loc>
      <image:title>Blog Summary - Hard vs. Soft Skills Necessary to Be a Stellar PMM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/step-by-step-guide-to-software-pricing-and-packaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/42124600-6ef9-43d8-9a27-2d7c4feeaa4a/Pkg+Exec+Sum+.png</image:loc>
      <image:title>Blog Summary - Step-by-Step Guide to Software Pricing and Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/cfa4f848-0f74-4c23-a74e-7c6dedeee293/Feature+Value+Matrix+3.png</image:loc>
      <image:title>Blog Summary - Step-by-Step Guide to Software Pricing and Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ca05917f-c7b2-4c41-817a-1409baf232f2/GBB+Plans.png</image:loc>
      <image:title>Blog Summary - Step-by-Step Guide to Software Pricing and Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a9b7003f-049d-47d3-9b7e-6a39adc4162d/feature+packaging.png</image:loc>
      <image:title>Blog Summary - Step-by-Step Guide to Software Pricing and Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-actionstep</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2fdbb8aa-511d-4a2a-9cda-9f946b30a52a/Screenshot+2022-11-09+164101.png</image:loc>
      <image:title>Blog Summary - Case Study: Actionstep - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7f60b6ef-e232-40ac-be83-108cb83682f1/606fe955-25cf-4d1d-8125-a25cba72b476.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Actionstep - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b7c87a98-b965-4c0e-ab03-cd809a69f93e/Triona+Saunders.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Actionstep - Triona Saunders</image:title>
      <image:caption>Chief Marketing Officer at Actionstep</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/72ed5d81-b5cc-40b9-9f03-7c6eb6607e01/Cody3.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Actionstep - Cody Bender</image:title>
      <image:caption>Chief Product Officer at Actionstep</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-brightcove</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/99c7baa5-4204-48f1-a4ec-5d8273dea842/image.png</image:loc>
      <image:title>Blog Summary - Case Study: Brightcove - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2d0fd09d-5a3f-4954-9a7b-5922c16e5945/Matt.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Brightcove - Matthew Noyes</image:title>
      <image:caption>Sr. Director of Product Marketing at Brightcove</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-firstbase</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1663169428771-KJ54HH8M4JGUYJCHH3RA/Firstbase1.png</image:loc>
      <image:title>Blog Summary - Case Study: Firstbase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1663169421957-KJJHXBU4IL2RP2OP0TQW/Firstbase3.png</image:loc>
      <image:title>Blog Summary - Case Study: Firstbase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1663169425792-GFJE0P1SBLP1P4RIGNS8/Firstbase2.png</image:loc>
      <image:title>Blog Summary - Case Study: Firstbase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/8d771c5b-754f-4fc5-a300-1b863aeefe3a/Ian.jfif</image:loc>
      <image:title>Blog Summary - Case Study: Firstbase - Ian Cairns</image:title>
      <image:caption>VP of Product &amp; Design at Firstbase</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/159c319f-752c-4fa8-8bcf-3dfe668e58c4/chris+herd.png</image:loc>
      <image:title>Blog Summary - Case Study: Firstbase - Chris Herd</image:title>
      <image:caption>Founder &amp; CEO at Firstbase</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-build-an-effective-repeatable-go-to-market-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/4a8991b7-374e-4c80-9bb3-a32b95af52a7/Inbound.jpg</image:loc>
      <image:title>Blog Summary - How to Build an Effective, Repeatable Go-to-Market Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/61b23d6a-201f-4d84-9c91-7623fedc0788/Outbound.jpg</image:loc>
      <image:title>Blog Summary - How to Build an Effective, Repeatable Go-to-Market Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6ca2612d-4756-4316-849b-ffdec0588780/Narrative+design.png</image:loc>
      <image:title>Blog Summary - How to Build an Effective, Repeatable Go-to-Market Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/5cd54731-8057-471f-9872-dde941ff8d0d/collateral+development+process.png</image:loc>
      <image:title>Blog Summary - How to Build an Effective, Repeatable Go-to-Market Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/584238f9-d83a-4c72-9edf-3585a74e5aa9/Crank.png</image:loc>
      <image:title>Blog Summary - How to Build an Effective, Repeatable Go-to-Market Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/94f7677e-f6e5-4878-beaa-1480fba9e91e/Fluvio_Product-Marketing-Spectrum_DEF_v8_a.jpg</image:loc>
      <image:title>Blog Summary - How to Build an Effective, Repeatable Go-to-Market Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/announcing-new-fluvio-workshop-service-to-support-organizational-alignment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7b7c4c1d-bff9-4dc6-91d1-556df91c5db1/Strategy+%26+Planning+2+%281%29.png</image:loc>
      <image:title>Blog Summary - Announcing: New Fluvio Workshop Service to Support Organizational Alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/cd27d4b5-4929-4d15-ae34-ab69372021b5/Advisory+%26+Auditing+2.png</image:loc>
      <image:title>Blog Summary - Announcing: New Fluvio Workshop Service to Support Organizational Alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/a-real-world-reminder-focus-on-your-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-28</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/case-study-truckstop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/594d01d4-f35d-4242-8578-e4cecae6648e/truckstop.png</image:loc>
      <image:title>Blog Summary - Case Study: Truckstop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/af91388c-b70c-4d24-9960-2eca2f9e65fa/executive-headshot-brad-scaled.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Truckstop - Brad Bedoe</image:title>
      <image:caption>Chief Marketing Officer at Truckstop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/optimizing-amp-supplementing-customer-interviews-in-the-age-of-feedback-fatigue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/fb8b79cf-7e81-461d-a3ed-6ff615fac24e/apps.18496.14408192455588579.aafb3426-654c-4eb2-b7f4-43639bdd3d75.jpg</image:loc>
      <image:title>Blog Summary - Optimizing &amp;amp; Supplementing Customer Interviews in the Age of 'Feedback Fatigue' - Learn how Fluvio leveraged customer interviews with stack overflow</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/client-interview-nasdaq</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/61641b8c-704a-477c-83cb-e3ec63ed74e5/Fluvio+Case+Studies.png</image:loc>
      <image:title>Blog Summary - Case Study: Nasdaq - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/314e39a0-895b-4180-bd95-97cbd44d9328/Brian+Carroll.jfif</image:loc>
      <image:title>Blog Summary - Case Study: Nasdaq - Brian Carroll</image:title>
      <image:caption>Associate Vice President of Marketing at Nasdaq</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/key-takeaways-from-the-product-marketing-summit-in-denver</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/44171e9b-e1c1-47df-ab96-62cc46e295c5/IMG_0839.jpg</image:loc>
      <image:title>Blog Summary - Key Takeaways from the Product Marketing Summit in Denver - Make it stand out</image:title>
      <image:caption>Erica Foster presenting at the Product Marketing Summit in Denver</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/key-things-to-consider-prior-to-establishing-a-customer-advisory-board-cab</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-12</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/applying-change-management-principles-to-product-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/3798b8c3-5b40-4b32-bc0d-1a9382b2376f/CM+Blog+Image.png</image:loc>
      <image:title>Blog Summary - Applying Change Management Principles to Product Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/2021-fluvio-company-annual-report-reflection-amp-lookahead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9480724f-76af-40db-b753-fb218953a8db/Fluvio+metrics.PNG</image:loc>
      <image:title>Blog Summary - 2021 Fluvio Company Annual Report, Reflection and Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2564fb5f-6fc2-4521-8669-b1df79085011/Fluvio+banner.PNG</image:loc>
      <image:title>Blog Summary - 2021 Fluvio Company Annual Report, Reflection and Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b14c7ff4-c0a2-4a80-a3dc-9e774468fc1e/Employee+Growth.PNG</image:loc>
      <image:title>Blog Summary - 2021 Fluvio Company Annual Report, Reflection and Lookahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/client-interview-stack-overflow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/743fd135-5b5f-49e8-b588-aa959dd7d3cb/4e990e20126391.58b02ab778b00.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Stack Overflow - Make it stand out</image:title>
      <image:caption>Situation: More than 100 million developers and technologists come to Stack Overflow’s public platform every month making it one of the 50 most-visited websites in the world. Stack Overflow’s Employer Branding solution enables companies to engage and market their employer brand to 100+ million self-motivated, proactive and passionate developers and technologists. Problem: Stack Overflow’s Employer Branding (formerly Talent) offering was evolving away from a job board to become more of a destination for companies to highlight their employer brands to their target candidates, technologistis and developers. They needed help and additional resources to better understand the talent acquisition audience and to craft messaging and sales materials that would resonate with that group. Solution: Fluvio embedded a team of 3 consultants that built the go-to-market foundation (personas, positioning and messaging) and delivered sales enablement (decks, one pagers), resulting in greater alignment across the org on their Employer Branding value proposition, a pipeline of content to educate the market with, and new strategies and tactics for sustainable growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/93f69f41-39a4-4a48-8acc-3eecb43cdb2b/1516351688751.jfif</image:loc>
      <image:title>Blog Summary - Case Study: Stack Overflow - Joy Cicman Liuzzo</image:title>
      <image:caption>VP of Product Marketing at Stack Overflow</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-establish-a-successful-beta-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1c77e5b6-f013-460b-a834-7120454f99eb/Deliverables+Timeline.jpg</image:loc>
      <image:title>Blog Summary - How to Establish a Successful Beta Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/f6d0e078-8541-4d3e-9c2b-a68407aabe1f/Ongoing+Feedback+Examples.jpg</image:loc>
      <image:title>Blog Summary - How to Establish a Successful Beta Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-select-and-prioritize-markets-to-pursue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c5832816-be48-4f05-be5d-ab77328d6d56/MktOpp.jpg</image:loc>
      <image:title>Blog Summary - How to Select and Prioritize Markets to Pursue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/672444e4-ac54-48f3-8a9f-80081b81df83/CompOpp.jpg</image:loc>
      <image:title>Blog Summary - How to Select and Prioritize Markets to Pursue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/3016da39-958f-47d0-bda0-b4819c5836ba/PositioningScore.jpg</image:loc>
      <image:title>Blog Summary - How to Select and Prioritize Markets to Pursue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9e3bd8a1-f2c6-422b-bf8b-c29d61d40a64/CapabilityScore.jpg</image:loc>
      <image:title>Blog Summary - How to Select and Prioritize Markets to Pursue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/580d07b7-8084-4bff-8fd8-9cf53fd4ef3e/Table.jpg</image:loc>
      <image:title>Blog Summary - How to Select and Prioritize Markets to Pursue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/e505e8bf-ba6f-46b1-b647-3edd59a81510/Matrix.jpg</image:loc>
      <image:title>Blog Summary - How to Select and Prioritize Markets to Pursue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9b75ace3-c955-465a-b8be-de41d053404b/Matrix2.jpg</image:loc>
      <image:title>Blog Summary - How to Select and Prioritize Markets to Pursue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-hire-product-marketers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-16</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/whats-a-marketecture-and-why-do-you-need-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/f857a354-de70-4798-b7ab-4efa5205e3a7/Fluvio+Marketecture+Template+%284%29.png</image:loc>
      <image:title>Blog Summary - What’s a Marketecture and why do you need one? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/crafting-a-compelling-product-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1633991785659-RECBBOEDR7BUURV5OL74/Tell+the+whole+story.png</image:loc>
      <image:title>Blog Summary - Crafting a Compelling Product Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-to-find-product-market-fit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1625674267313-NP9YT26NGFTGPTR3U793/Fluvio+-+Product-Market+Fit+Guide+%283%29.png</image:loc>
      <image:title>Blog Summary - How to Find Product-Market Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1625674275974-R6AX9151N3DWM91VFTEU/Fluvio+-+Product-Market+Fit+Guide+%284%29.png</image:loc>
      <image:title>Blog Summary - How to Find Product-Market Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1625674282421-WZPZUW21WJDBGS5N6HSU/Fluvio+-+Product-Market+Fit+Guide+%285%29.png</image:loc>
      <image:title>Blog Summary - How to Find Product-Market Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1625674287089-Y7Y1VY3OK8EZHNZY9FEV/Fluvio+-+Product-Market+Fit+Guide+%286%29.png</image:loc>
      <image:title>Blog Summary - How to Find Product-Market Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1625674292444-AYTRONX71V2N8K1AEBUH/Fluvio+-+Product-Market+Fit+Guide+%287%29.png</image:loc>
      <image:title>Blog Summary - How to Find Product-Market Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1625674298184-M7MFYZKSX9YJEJ1WB8O5/Fluvio+-+Product-Market+Fit+Guide+%288%29.png</image:loc>
      <image:title>Blog Summary - How to Find Product-Market Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1625674309209-J61NRGW50359Y3SEOVMB/Fluvio+-+Product-Market+Fit+Guide+%289%29.png</image:loc>
      <image:title>Blog Summary - How to Find Product-Market Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1625674314450-FRXWVXWNR4VQM6PIRAJJ/Fluvio+-+Product-Market+Fit+Guide+%2810%29.png</image:loc>
      <image:title>Blog Summary - How to Find Product-Market Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1625674321440-GJPERA439QNC0DLGNLA1/Fluvio+-+Product-Market+Fit+Guide+%2811%29.png</image:loc>
      <image:title>Blog Summary - How to Find Product-Market Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1625674343905-PJ0D2VQ07SGUD7V3B99F/Fluvio+-+Product-Market+Fit+Guide+%2812%29.png</image:loc>
      <image:title>Blog Summary - How to Find Product-Market Fit</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-a-fluvio-consultant-onboards-a-new-business-in-just-2-weeks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-08</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/quick-reference-guide-how-to-launch-a-product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1620943880221-6FNGL9KVTQW9OQMR5PP7/Product+Launch+Infographic+%282%29.png</image:loc>
      <image:title>Blog Summary - Quick Reference Guide: How to Launch a Product</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/build-a-win-loss-playbook-to-capture-more-market-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1619212768030-HTUKMJ83Y2OSKK5EC88B/Win-Loss+Blog+Visuals.png</image:loc>
      <image:title>Blog Summary - Build a Win-Loss Playbook to Capture More Market Insights</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog Summary - Build a Win-Loss Playbook to Capture More Market Insights</image:title>
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  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/client-interview-diligent</loc>
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    <priority>0.5</priority>
    <lastmod>2022-07-14</lastmod>
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      <image:title>Blog Summary - Case Study: Diligent - Mckenzie Harper</image:title>
      <image:caption>VP of Product Marketing at Optoro (formerly of Diligent)</image:caption>
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  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/0xzgvi5rehc4s09greivk1pi6ov2ig</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-18</lastmod>
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      <image:title>Blog Summary - Tips and Tricks for Competitive Intelligence</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1610987414954-RTDBTMT6BGVGAFIJ2UAA/Icons+Strategy+%26+Planning+2.png</image:loc>
      <image:title>Blog Summary - Tips and Tricks for Competitive Intelligence</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1610987460297-9FV6C4L65QO7BZ8T531A/Advisory+%26+Auditing+2.png</image:loc>
      <image:title>Blog Summary - Tips and Tricks for Competitive Intelligence</image:title>
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  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/positioning-your-product-and-your-organization-for-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-06</lastmod>
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  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/a-guide-to-measuring-product-marketing-success</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
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      <image:title>Blog Summary - A guide to measuring product marketing success</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1602014382950-HJHW3N4I59ERK94FENLN/Flow+Diagram+2.png</image:loc>
      <image:title>Blog Summary - A guide to measuring product marketing success</image:title>
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    <loc>https://www.fluviomarketing.com/blog-summary/why-do-you-need-sales-enablement</loc>
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    <priority>0.5</priority>
    <lastmod>2020-09-29</lastmod>
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      <image:title>Blog Summary - Why Do You Need Sales Enablement?</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1601389427099-EYKTZCF9LHA8SGCBUUZJ/Fluvio+%231+C%40+%281%29.jpg</image:loc>
      <image:title>Blog Summary - Why Do You Need Sales Enablement?</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1601389447239-XAJ34HRQTIGC14HOAVUF/Fluvio+%231+D%40+%281%29.jpg</image:loc>
      <image:title>Blog Summary - Why Do You Need Sales Enablement?</image:title>
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  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/why-hire-a-consultant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1595774258467-DG0GJSMLUUQC3UB7I3Q1/Flow+Diagram-Shifted%402x.png</image:loc>
      <image:title>Blog Summary - Why hire a consultant?</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/bee4358c-ffbb-43e4-b24d-08a4a0378277/Testimonials.png</image:loc>
      <image:title>Blog Summary - Why hire a consultant? - Fluvio Success Stories</image:title>
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    <loc>https://www.fluviomarketing.com/blog-summary/product-marketing-life-podcast-with-founder-devon-orourke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-24</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/client-interview-cm-group</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7e8e60a2-4cd5-4c25-8abf-e744b2383ee4/CM+Group.png</image:loc>
      <image:title>Blog Summary - Case Study: Marigold - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1593636000798-D2H121BK998CRDK5ACWH/Jason.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Marigold - Jason Grunberg</image:title>
      <image:caption>Chief Marketing Officer at Marigold</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1593635985406-5BB0TBGLE6SGLHLQUX8I/Cody3.jpg</image:loc>
      <image:title>Blog Summary - Case Study: Marigold - Cody Bender</image:title>
      <image:caption>Chief Product Officer at Marigold</image:caption>
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  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/interview-with-fluvios-founder-devon-orourke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-02</lastmod>
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  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/how-stakeholders-are-key-to-product-marketing-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-02</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/key-takeaways-from-different-escaping-the-competitive-herd-that-any-founder-or-marketing-leader-can-learn-from</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-02</lastmod>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-05</lastmod>
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  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/four-steps-product-marketers-can-take-to-build-trust-with-product-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-02</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/whats-the-key-to-great-product-marketing-the-pre-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-02</lastmod>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/blog-summary/category/Fluvio+Research+Report</loc>
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    <priority>0.5</priority>
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  <url>
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    <loc>https://www.fluviomarketing.com/blog-summary/tag/stakeholders</loc>
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    <loc>https://www.fluviomarketing.com/home</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-03-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Quickly tackle the most critical go-to-market challenges by embedding Fluvio’s elite product marketing consultants into your organization</image:caption>
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      <image:caption>Find long-term success with your product marketing function by attracting, recruiting, and nurturing top-tier product marketing talent</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Learn how Fluvio helped OpenX with research, narrative, and structure to accelerate GTM decisions and scale PMM</image:caption>
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      <image:caption>Learn how Fluvio helped reposition Attentive’s multi-product platform with research-backed narrative, personas, and pricing strategy</image:caption>
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      <image:caption>Learn how Fluvio helped Worldpay stand up effective and repeatable GTM motions across the organization</image:caption>
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  </url>
  <url>
    <loc>https://www.fluviomarketing.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-19</lastmod>
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      <image:title>Services - Consulting</image:title>
      <image:caption>Quickly tackle the most critical go-to-market challenges by embedding Fluvio’s elite product marketing consultants into your organization</image:caption>
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      <image:title>Services - RECRUITING &amp; TALENT DEVELOPMENT</image:title>
      <image:caption>Find long-term success with your product marketing function by attracting, recruiting, and nurturing top-tier product marketing talent</image:caption>
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      <image:title>Services - Mid-Market &amp; enterprise</image:title>
      <image:caption>Fluvio allows mid-market and enterprise companies to elevate the product marketing function, align go-to-market teams, and deploy resources to tackle the most critical go-to-market challenges.</image:caption>
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      <image:title>Services - Startups</image:title>
      <image:caption>Fluvio provides startups a safer, faster route to establishing a product marketing foundation, validating product-market fit, and accelerating sustainable growth.</image:caption>
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      <image:title>Services - Questions?</image:title>
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  </url>
  <url>
    <loc>https://www.fluviomarketing.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-07</lastmod>
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      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.fluviomarketing.com/who-we-are</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1666125885608-EMLE8NLTKXYJHWRJG145/Fluvio+%231+D%40+%281%29.jpg</image:loc>
      <image:title>Who We Are</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/61738955-5e89-4926-a585-fac8442b649f/Fluvio+%233+B%40.jpg</image:loc>
      <image:title>Who We Are</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9780c845-edfb-42a2-aa40-89633ea4803c/Team+of+the+Year+2025.png</image:loc>
      <image:title>Who We Are - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/26130432-6925-49a2-b00c-3e9867f28b3a/DSCF0820.jpg</image:loc>
      <image:title>Who We Are - Devon O’Rourke, Founder &amp; Managing Partner</image:title>
      <image:caption>Devon O'Rourke is Managing Partner at Fluvio, where he leads business strategy, growth, and execution—partnering with product and marketing leaders to build modern, scalable go-to-market systems. With nearly 15 years of experience spanning product marketing, media strategy, and cross-functional GTM leadership, Devon has helped launch and scale products at companies including Amazon, Etsy, ESPN, Getty Images, The New York Times, and Publicis. He also oversees Fluvio Ventures, the firm’s investment arm supporting early-stage companies building category-defining products. Devon is a recognized voice in the product marketing community, serving on the Advisory Board of the Product Marketing Alliance and regularly speaking at industry events. In 2024 and 2025, he was listed as one of the Top 10 Product Marketing Consultants globally.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/3aad9460-fed6-4de4-8823-1f5bd9274aab/DSCF0784.jpg</image:loc>
      <image:title>Who We Are - Tom Crist, Principal, Head of Consulting PRactice</image:title>
      <image:caption>With more than 15 years of product marketing experience, Tom is dedicated to helping Fluvio clients accelerate their PMM functions. His team has led dozens of diverse consulting engagements across verticals such as payments, ad tech, vertical market SaaS, and many more. He has guided product marketing teams in designing effective organizational structures and implementing core programs including launch methodology, messaging and positioning, enablement, and competitive intelligence. Tom joined Fluvio after spending nearly a decade leading SaaS PMM teams in enterprise automation, registration, health and fitness, digital publishing, and payments. Tom holds a marketing degree from the University of Texas at Austin McCombs School of Business and is the Product Marketing Alliance ambassador for Dallas-Fort Worth.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c70029dc-f795-4ae5-9eef-6ad45b9212d2/DSCF0803.jpg</image:loc>
      <image:title>Who We Are - Nick Moore, Lead consultant</image:title>
      <image:caption>Nick has nearly 15 years of experience across nonprofit management, management consulting and early-stage startups, specifically B2B SaaS. He is a full-stack product marketer who has established the product marketing function at companies including Qualia, Snapdocs, YuLife and Way. Nick holds MBA and BA degrees from The University of Texas at Austin, and is Product Marketing CORE Certified via the Product Marketing Alliance.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/bcfde41b-30a6-4729-9008-6b0ac245c8d3/DSCF0801.jpg</image:loc>
      <image:title>Who We Are - Daniel Thai, Senior Consultant</image:title>
      <image:caption>With over a decade of experience in product marketing, Daniel offers valuable insights and a strong track record of delivering impactful projects for clients in various industries, including adtech, fintech, healthcare, foodservice, and energy. As one of the first employees at Fluvio, he has grown with the company and currently leads Fluvio Pathways, where he helps organizations develop product marketing expertise across the GTM life cycle. Daniel is known for his collaborative style and process-driven approach, excelling in areas such as positioning, competitive analysis, and GTM frameworks. He holds a bachelor’s degree from Michigan State University and a Master of Science in Marketing from the University of Texas at Dallas.</image:caption>
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      <image:title>Who We Are - John Emmitt, Consultant</image:title>
      <image:caption>John has more than 12 years of B2B technology product marketing experience targeting large enterprises, small and midsize businesses. At Fluvio, he has provided expertise in positioning, messaging, persona research, ideal customer profiles, pricing and packaging, product launch planning, and more. John has worked with a wide variety of tech companies across segments such as martech, customer success, EV charging and fintech. Prior to joining Fluvio, John was Director of Product Marketing at Kaseya, an IT management software / SaaS vendor. John holds MSCS and BSEE degrees from Stevens Institute of Technology and Lehigh University, respectively.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/3668c1fd-9ed5-4960-963d-1c5af8dfa71a/DSCF0808.jpg</image:loc>
      <image:title>Who We Are - Lyle Burns, Consultant</image:title>
      <image:caption>Lyle brings nearly a decade of experience as a strategy consultant and product marketer in the B2B technology space, working with enterprises, small and midsize businesses, and startups. At Fluvio, he has provided his expertise to help clients conduct market research, develop Ideal customer profiles and personas, build messaging frameworks, implement GTM processes, drive product launches, uplevel PMM teams, and more. Prior to joining Fluvio Lyle was a strategy consultant at Grant Thornton and a Principal Product Marketing Manager at nCino. Lyle holds a BA from The University of Virginia and is Product Marketing Leadership certified via the Product Marketing Alliance. He also is Product Marketing and Product Management certified via the Pragmatic Marketing Institute, and has completed IDEO’s Insight for Innovation course.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2f02c25e-9219-4a3a-bed3-5d30f3aa732e/DSCF0792.jpg</image:loc>
      <image:title>Who We Are - Colin Kemp, Consultant</image:title>
      <image:caption>Colin is a technology marketing leader with more than 25 years of experience orchestrating product launches that deliver measurable customer adoption and sales results. He’s led teams as Sales Operations Manager, Marketing Director, and Product Marketing Director for companies from start-ups to industry juggernauts, including Fiserv, Finastra, SunGard, ARGO, and AXS. Most recently Colin was Director of Product Marketing at RealPage, leading go-to-market strategy for a resident solutions portfolio that served more than 3 million renters. Colin earned a BA, English from the University of Central Florida and an MA in Corporate Communication &amp; Technology from Rollins College. He’s also Product Marketing Core certified via the Product Marketing Alliance and Product Management Certified via the Pragmatic Institute.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/969f858f-fd1f-4530-94d4-55d7f526e66a/MARSHA+zoomed+out.jpg</image:loc>
      <image:title>Who We Are - Marsha Kim, Consultant</image:title>
      <image:caption>Marsha is a product marketing leader with nine years of experience building and executing go-to-market strategy for complex, high-value solutions across healthtech, fintech, and life sciences. She has built B2B and B2B2C product marketing strategies and teams from the ground up at Unite Us, Rho, and Enable Medicine, and is known for bringing clarity to ambiguity while aligning product, sales, marketing, and executive teams around a shared narrative. Marsha began her career in strategic consulting at Trinity Life Sciences before transitioning into tech product marketing, giving her a strong foundation in cross-functional collaboration and balancing strategic vision with execution. She holds a B.A. in Public and International Affairs from Princeton University and lives in New Jersey with her husband.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/0487565b-a171-4709-b32c-b66a19663baa/Kina+Lara+headshot.jpg</image:loc>
      <image:title>Who We Are - Kina Lara, Consultant</image:title>
      <image:caption>Kina is a product marketing leader with over 13 years of experience driving go-to-market strategy for B2B and B2C SaaS companies across EdTech and AI. She has led product and partner marketing at HubSpot, Coursera, Ellucian, and Cengage Learning, where she delivered major product launches, advanced product-market fit initiatives, and built integrated campaigns that accelerated digital and AI adoption. She also brings more than a decade of experience as a college English professor, shaping her ability to craft clear narratives, simplify complex concepts, and enable teams to succeed. Kina holds an M.A. in Literature from the University of Houston–Clear Lake and a B.A. in English and Sociology from Stephen F. Austin State University. She lives just outside Houston, Texas, with her family.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/27130aff-87f6-462e-a9ae-ebc5ea47bc05/Fluvio+%231+B%40.jpg</image:loc>
      <image:title>Who We Are - Our Commitment to Inclusion &amp; Diversity</image:title>
      <image:caption>At Fluvio, inclusivity and diversity are fundamental to our mission. We believe that a work culture that is open, transparent, and all-embracing allows individuals and teams to work together more effectively, consequently making us more resilient and competitive. This belief is not limited to corporate placards and backend policy but exists within the everyday modeling and practice of the behaviors and mindsets exhibited by our leaders and employees. We strive each day to foster a culture where everyone feels safe contributing and bringing their real selves to work.</image:caption>
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      <image:title>Who We Are - Embrace erosion, widen your stream</image:title>
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      <image:title>Who We Are - Our Story</image:title>
      <image:caption>The concept for Fluvio began in 2019 when then Amazon product marketer, Devon O’Rourke, began interviewing candidates for his team. He was surprised to find a limited talent pool for seasoned product marketers. Finding the right candidate could take as long as a year. If it was challenging for Amazon to find experienced product marketers, how were smaller companies faring? It was hard to imagine just how difficult it must have been for the many small and mid-sized tech companies to find, hire, and retain quality product marketers. After months of mentoring a number of these companies and their founders, Devon confirmed that many of them were failing to build out their product marketing practice and were desperately searching for faster, more efficient alternatives to hiring full-time employees or working with traditional consultancies that lacked the niche expertise they needed. Devon recognized there was a solution; companies could successfully acquire experienced, niche product marketing talent on a contract basis to help with strategic and execution-based projects. Fluvio was born.</image:caption>
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      <image:title>Who We Are - Interested in Joining Fluvio?</image:title>
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    <loc>https://www.fluviomarketing.com/privacy-policy</loc>
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    <lastmod>2020-04-06</lastmod>
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      <image:title>Privacy Policy</image:title>
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    <loc>https://www.fluviomarketing.com/careers</loc>
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    <lastmod>2026-03-29</lastmod>
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      <image:title>Careers</image:title>
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      <image:title>Careers - Are you a fit?</image:title>
      <image:caption>Join an elite team of product marketing consultants and work with some of the world’s most innovative companies.</image:caption>
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      <image:title>Careers - Fluvio Recruiting</image:title>
      <image:caption>Looking for your next role?</image:caption>
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      <image:title>Careers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.fluviomarketing.com/casestudies</loc>
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      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c557e3c7-149c-4e2b-9ce6-3757e79e9578/Deepinder.png</image:loc>
      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c1ed0ffd-65d4-4f38-b672-97005a933871/Cody3.jpg</image:loc>
      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/03e3c5af-90d6-485a-93a3-8fa77d24526d/Amol-1800x1800-1.jpg</image:loc>
      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/cb10176a-7e84-4abb-9f03-268c6ba262b8/1582141855951.jpg</image:loc>
      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/120f2013-4d7c-47ad-910c-6c75ac432328/Triona+Saunders.jpg</image:loc>
      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/8fd5bb87-ff51-4c13-a5ab-97667f4977b5/1619528479215.jpg</image:loc>
      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ae5d0dd0-bc3d-49f5-aa77-4075fb85a555/1629332727863.jpg</image:loc>
      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/fe2c8663-d84b-402e-bd45-0bbf8d85a6a9/1517445858580.jpg</image:loc>
      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/dbfcbd92-1031-496e-be46-71a5e033c6a7/DY5A3148.jpg</image:loc>
      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/4d02ace3-fdbe-4b67-b8fd-6f13f39ef7f0/Matt.jpg</image:loc>
      <image:title>Case Studies &amp; Testimonials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/d8040883-ce9c-4242-a6a8-f5141c001c28/Ryan+Christopher.jpg</image:loc>
      <image:title>Case Studies &amp; Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1593609915489-78V7PCHZMDKIOXRLMVJJ/Header-Dropshadow+%281%29.png</image:loc>
      <image:title>Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/bebfe1ab-7db5-4314-bb66-3d531e4fb535/Fluvio+GTM+Model.png</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ca492008-38c2-48cd-a64f-aed9256f6ac5/Client+logos_bluecore.jpg</image:loc>
      <image:title>Consulting - Case Study</image:title>
      <image:caption>Learn how Fluvio helped Bluecore reposition its brand around customer movement to sharpen differentiation and alignment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/064c3d92-9da4-474b-a68e-f27b44685c4a/U5685KMSVPMS.jpg</image:loc>
      <image:title>Consulting - Case Study</image:title>
      <image:caption>Learn how Fluvio helped OpenX with research, narrative, and structure to accelerate GTM decisions and scale PMM.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/78eac70c-840d-45f8-94cb-cfceb6367e8f/Attentive+logo.png</image:loc>
      <image:title>Consulting - Case Study</image:title>
      <image:caption>Learn how Fluvio helped reposition Attentive’s multi-product platform with research-backed narrative, personas, and pricing strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ccb9b114-ebc2-49c3-81d5-fbf40c0f40a6/Fluvio+vs+Agencies+vs+Contractors.png</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c1c49f7d-bdd1-40da-8617-82e1eaee5a7f/Fluvio+Team.png</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1594323336499-SNQ1LPJQBMD46ROP260C/Flow+Diagram-Shifted%402x.png</image:loc>
      <image:title>Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/e5045759-6e59-4ccf-a636-9562db8eddbf/Fluvio+%232+A%40.jpg</image:loc>
      <image:title>Consulting - Workshops</image:title>
      <image:caption>Gain insight, alignment, and deploy strategies to scale with in-person and remote product marketing workshops based on Fluvio’s proprietary GTM Model</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1b83f557-a2c4-41df-8cc8-1de2c5f97c40/Fluvio+%233+A%40+%281%29.jpg</image:loc>
      <image:title>Consulting - GTM Assessment</image:title>
      <image:caption>Benchmark your team's capabilities and get actionable advice on next steps to accelerate the PMM function</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/465a44e2-0b7c-4b47-bf9b-c0d35ea8394f/Fluvio+%233+B%40.jpg</image:loc>
      <image:title>Consulting - Recruiting &amp; Talent Development</image:title>
      <image:caption>Find long-term success with your product marketing function by attracting, recruiting, and nurturing top-tier product marketing talent</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6f10e957-1e33-42cc-9bd7-82e0d6c0ea33/Fluvio+%232+D%40.jpg</image:loc>
      <image:title>Consulting - Questions?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/workshops</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1593609915489-78V7PCHZMDKIOXRLMVJJ/Header-Dropshadow+%281%29.png</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/0cc2fe4c-033e-44d7-828c-e5287704ff2c/Flow+Diagram+2.png</image:loc>
      <image:title>Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1594845018671-R74ZYSALN5K076RLVOPE/Strategy+%26+Planning+2+%281%29.png</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a48c3210-19bc-4d25-b891-e0767f568371/Implementation+%26+Execution+2+%282%29.png</image:loc>
      <image:title>Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1594845040678-8FWHVF0L5943B323L95V/Advisory+%26+Auditing+2.png</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b5342ad9-df3f-4596-b832-a39044d61294/Workshop.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1691080470481-HFGLBYS7BG6987MMO6GH/IMG_4974.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1667228629319-V8CDMZTJS4Q85TGT9JJX/IMG_5815.png</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1691081239538-UNIM1GTT76ZHZD7T5NHE/20230731_143320.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ae5d0dd0-bc3d-49f5-aa77-4075fb85a555/1629332727863.jpg</image:loc>
      <image:title>Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7888443c-bf51-4e56-ad27-c2f8af26473c/kbr-open-graph-how-kisi-works.png</image:loc>
      <image:title>Workshops - Secure your space with modern access control</image:title>
      <image:caption>Move to a reliable, cloud based access solution. Kisi is a unified, easy to deploy platform that works for every building, door, and user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/407e9472-9c76-46ca-995b-53f3f55bd35b/Deepinder.png</image:loc>
      <image:title>Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/88f61902-545d-42f7-babf-5c1925aebdf5/1692882959221.jpg</image:loc>
      <image:title>Workshops - Revsure Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1647a622-a767-4bff-9a99-2308218758b4/Amol-1800x1800-1.jpg</image:loc>
      <image:title>Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/cd72ae06-573a-4b75-9fe9-22a92b05ce8f/Header_Hersteller_nerdio-4d1a5adb.jpg</image:loc>
      <image:title>Workshops - Nerdio Case STudy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/fdce3f79-43fd-4fa6-a774-560dd57e8bb5/Steven+Cohn.jpg</image:loc>
      <image:title>Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/3ea884bb-299a-4c36-93e8-66396e20a1b7/Screenshot+2023-10-31+090628.png</image:loc>
      <image:title>Workshops - Winware Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1594323336499-SNQ1LPJQBMD46ROP260C/Flow+Diagram-Shifted%402x.png</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/recruiting-talent-development</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1645478364256-H1LF5TUHQS379IDKHJ8A/Fluvio+%233+B%40.jpg</image:loc>
      <image:title>Recruiting &amp; Talent Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/20f55717-7f7f-4536-a54b-561efa0d3ca1/Fluvio+%233+A%40+%281%29.jpg</image:loc>
      <image:title>Recruiting &amp; Talent Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/01d5a392-ece0-4efb-90ca-899d26f601b8/Fluvio+Launchpad+Candidates+for+Actionstep.png</image:loc>
      <image:title>Recruiting &amp; Talent Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6d39b7eb-d3a5-4b65-8d1d-13651150ae3b/Fluvio+Launchpad+Candidates+for+Actionstep+%281%29.png</image:loc>
      <image:title>Recruiting &amp; Talent Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9ffbce10-84c2-40e5-9c7b-39a5cac20082/Fluvio+Launchpad+Candidates+for+Actionstep+%282%29.png</image:loc>
      <image:title>Recruiting &amp; Talent Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/30d2e852-182b-4d2f-a626-f5275fa704b2/1669910491926.jpg</image:loc>
      <image:title>Recruiting &amp; Talent Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b77800f7-ddb4-4db3-b92e-1bee6d033966/images.jpg</image:loc>
      <image:title>Recruiting &amp; Talent Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2e7eae3f-a037-432d-9c48-1158e953cfc4/Liz+Urheim.jpg</image:loc>
      <image:title>Recruiting &amp; Talent Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c1c99647-0fb4-453a-b577-8ef3b71cf4ea/6826f15bf7f40a472a9983b5_stripe.jpg</image:loc>
      <image:title>Recruiting &amp; Talent Development - Learn More</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/01d5a392-ece0-4efb-90ca-899d26f601b8/Fluvio+Launchpad+Candidates+for+Actionstep.png</image:loc>
      <image:title>Recruiting &amp; Talent Development - Recruiting</image:title>
      <image:caption>Attract and hire elite product marketing talent through Fluvio’s highly curated network</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6d39b7eb-d3a5-4b65-8d1d-13651150ae3b/Fluvio+Launchpad+Candidates+for+Actionstep+%281%29.png</image:loc>
      <image:title>Recruiting &amp; Talent Development - Hiring (Contract-to-Hire)</image:title>
      <image:caption>Fluvio Launchpad places ambitious product marketers into contract roles and ramps them into full-time success</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/9ffbce10-84c2-40e5-9c7b-39a5cac20082/Fluvio+Launchpad+Candidates+for+Actionstep+%282%29.png</image:loc>
      <image:title>Recruiting &amp; Talent Development - Learning &amp; Development</image:title>
      <image:caption>Sharpen your team’s strategy, execution, and scalability with Fluvio Pathways, our proprietary enablement program</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/4989baef-585e-467f-899d-687f360fc1cb/Pathways+Model.jpg</image:loc>
      <image:title>Recruiting &amp; Talent Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/startups</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1593609915489-78V7PCHZMDKIOXRLMVJJ/Header-Dropshadow+%281%29.png</image:loc>
      <image:title>Startups</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7b7c4c1d-bff9-4dc6-91d1-556df91c5db1/Strategy+%26+Planning+2+%281%29.png</image:loc>
      <image:title>Startups</image:title>
      <image:caption>Quickly establish a best-in-class product marketing function with the only firm that has experience building product marketing from</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/cd27d4b5-4929-4d15-ae34-ab69372021b5/Advisory+%26+Auditing+2.png</image:loc>
      <image:title>Startups</image:title>
      <image:caption>Validate product-market-fit quickly and efficiently to get to the next stage of growth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1594844920253-9DDWYIQI69WFCAU5P38I/Implementation+%26+Execution+2+%282%29.png</image:loc>
      <image:title>Startups</image:title>
      <image:caption>Minimize risk with a safer, proven route to a product marketing function and set your business up for sustainable growth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/ae5d0dd0-bc3d-49f5-aa77-4075fb85a555/1629332727863.jpg</image:loc>
      <image:title>Startups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2beeeb9b-a6f9-4d8d-828f-876f2701bcc1/Flow+Diagram-Shifted%402x.png</image:loc>
      <image:title>Startups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/159c319f-752c-4fa8-8bcf-3dfe668e58c4/chris+herd.png</image:loc>
      <image:title>Startups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7a4b248e-6149-48fa-9cfb-947d6644cb11/1642199188324.jpg</image:loc>
      <image:title>Startups - Case study</image:title>
      <image:caption>Learn how Fluvio helped Firstbase establish the product marketing function</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/48de96da-afc0-495f-9941-c1fefd86abfc/Nicole+Rowe.jpg</image:loc>
      <image:title>Startups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/121b8d21-798e-42fc-883b-0297b9fc80d0/iproov.jpg</image:loc>
      <image:title>Startups - Case Study</image:title>
      <image:caption>Learn how Fluvio helped iProov establish product-market fit and support expansion into new verticals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6f10e957-1e33-42cc-9bd7-82e0d6c0ea33/Fluvio+%232+D%40.jpg</image:loc>
      <image:title>Startups - Case Studies</image:title>
      <image:caption>Learn what Fluvio has accomplished with select clients</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/mid-market-enterprise</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1593609915489-78V7PCHZMDKIOXRLMVJJ/Header-Dropshadow+%281%29.png</image:loc>
      <image:title>Mid-Market &amp; Enterprise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/7b7c4c1d-bff9-4dc6-91d1-556df91c5db1/Strategy+%26+Planning+2+%281%29.png</image:loc>
      <image:title>Mid-Market &amp; Enterprise</image:title>
      <image:caption>Embed an expert team to quickly tackle the most critical go-to-market challenges and make more informed go-to-market decisions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/cd27d4b5-4929-4d15-ae34-ab69372021b5/Advisory+%26+Auditing+2.png</image:loc>
      <image:title>Mid-Market &amp; Enterprise</image:title>
      <image:caption>Quickly acquire talent to invest in foundational research or untapped growth opportunities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1594844920253-9DDWYIQI69WFCAU5P38I/Implementation+%26+Execution+2+%282%29.png</image:loc>
      <image:title>Mid-Market &amp; Enterprise</image:title>
      <image:caption>Provide structure and alignment within your organization that helps streamline processes and accelerates your go-to-market motion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a19ba90d-40f9-42a9-95a2-5ca69414d8dc/Keri.jpg</image:loc>
      <image:title>Mid-Market &amp; Enterprise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/524bce32-6ba6-4f98-aadd-f083bc7fb594/Enverus_Logo_7tvvs_300x300.jpg</image:loc>
      <image:title>Mid-Market &amp; Enterprise - Case Study</image:title>
      <image:caption>Learn how Fluvio helped Enerus refresh its segment-level messaging across all business units and deliver in-market results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/00b7da16-61d4-4781-aa13-3b073205ae66/Liz+Urheim.jpg</image:loc>
      <image:title>Mid-Market &amp; Enterprise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/b87da3f1-2e40-46cf-bae6-5d131ba68218/Verifone.jpg</image:loc>
      <image:title>Mid-Market &amp; Enterprise - Case Study</image:title>
      <image:caption>Learn how Fluvio helped Verifone build a product marketing function, drive Voice of Customer insights, and scale their team for long-term success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6f6af95c-7bc6-4214-a817-8003c07b3ff5/executive-headshot-brad-scaled.jpg</image:loc>
      <image:title>Mid-Market &amp; Enterprise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/5da2e580-9588-4e16-b8a0-e9578407aff6/Truckstop.png</image:loc>
      <image:title>Mid-Market &amp; Enterprise - Case study</image:title>
      <image:caption>Learn how Fluvio helped Truckstop establish holistic product packaging across segments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/6f10e957-1e33-42cc-9bd7-82e0d6c0ea33/Fluvio+%232+D%40.jpg</image:loc>
      <image:title>Mid-Market &amp; Enterprise - Case Studies</image:title>
      <image:caption>Learn what Fluvio has accomplished with select clients</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/venture-investing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1677252909397-LC6BY7GW31RLN9ZF9E8Z/Fluvio+%232+D%40.jpg</image:loc>
      <image:title>Venture Investing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/e6374f90-a116-4e12-9060-40eaf09536e0/Flow+Diagram+2.png</image:loc>
      <image:title>Venture Investing - Secure funding with benefits</image:title>
      <image:caption>Fluvio Ventures allows startups to bring product marketing and GTM leaders onto their cap tables and into their day-to-day operations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/3f94a52b-c2c5-4111-8b88-446c8c8692e4/Rooted.jpg</image:loc>
      <image:title>Venture Investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/335f5e82-d436-44a4-bfc8-282b98f5616a/Twitter+post+-+6.jpg</image:loc>
      <image:title>Venture Investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c0f5e182-1fc7-4dad-9859-6e920d753048/David+Energy.jpg</image:loc>
      <image:title>Venture Investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/c0a0695e-d640-44d0-b0c7-366cddf0ddad/Screenshot+2023-10-31+090628.jpg</image:loc>
      <image:title>Venture Investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/533d0467-ff11-4cfb-9676-af8cba137604/Commander+AI.jpg</image:loc>
      <image:title>Venture Investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/760c3161-4b7d-429d-b97a-2c219ceef541/1744140617982.jpg</image:loc>
      <image:title>Venture Investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/93239d1d-68e0-4c34-a115-fbbcf9d8f611/Fluvio+Overview+Deck+%283%29.jpg</image:loc>
      <image:title>Venture Investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1677255060220-812IL3QDSJ65WFB2KMPS/unsplash-image-Lks7vei-eAg.jpg</image:loc>
      <image:title>Venture Investing - For Investors</image:title>
      <image:caption>Break into angel investing with Fluvio Ventures. Get unprecedented access to unique startup investment opportunities on a deal-by-deal basis with as little as $1k. Fluvio Ventures provides access to new investment opportunities in companies that have been thoroughly vetted by Fluvio’s team and network of product marketing leaders, consultants, and operators who are uniquely positioned to identify companies signaling early product-market fit. Our diligence process is thorough and we are extremely selective; despite engaging in in-depth consulting engagements with dozens of companies each quarter, we only offer Fluvio Venture investments in the few companies we feel strongly have immense upside. With Fluvio Ventures, you invest alongside a firm whose incentives are aligned with yours and who actively helps portfolio companies install and scale go-to-market models.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/gtm-assessment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1593609915489-78V7PCHZMDKIOXRLMVJJ/Header-Dropshadow+%281%29.png</image:loc>
      <image:title>GTM Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/2f6f883b-20fc-4770-b61d-87538c8f7a65/Fluvio_Product-Marketing-Spectrum_DEF_v8_b.jpg</image:loc>
      <image:title>GTM Assessment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/e4948619-4303-42fd-b024-e39d283593de/Fluvio+Overview+Deck+%281%29.jpg</image:loc>
      <image:title>GTM Assessment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/0ca72363-6c0a-43f9-92a3-d46fa028e38d/1567019467370.jpg</image:loc>
      <image:title>GTM Assessment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/70bc8678-5818-4886-a2d8-3b65ebf1e44d/Brian+Carroll.jpg</image:loc>
      <image:title>GTM Assessment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1594323336499-SNQ1LPJQBMD46ROP260C/Flow+Diagram-Shifted%402x.png</image:loc>
      <image:title>GTM Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/a48c3210-19bc-4d25-b891-e0767f568371/Implementation+%26+Execution+2+%282%29.png</image:loc>
      <image:title>GTM Assessment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1594845018671-R74ZYSALN5K076RLVOPE/Strategy+%26+Planning+2+%281%29.png</image:loc>
      <image:title>GTM Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1594845040678-8FWHVF0L5943B323L95V/Advisory+%26+Auditing+2.png</image:loc>
      <image:title>GTM Assessment</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fluviomarketing.com/gtm-model</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/1593609915489-78V7PCHZMDKIOXRLMVJJ/Header-Dropshadow+%281%29.png</image:loc>
      <image:title>GTM Model</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d24f2d968d6aa0001025c40/bebfe1ab-7db5-4314-bb66-3d531e4fb535/Fluvio+GTM+Model.png</image:loc>
      <image:title>GTM Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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